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The Innovation SuperHighway: Harnessing Intellectual Capital for Collaborative Advantage
Debra M Amidon

Butterworth-Heinemann, 2002 - 416 pages

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   highly recommended  highly recommended





A New Global Dialogue for New Wealth

Debra Amidon has thrown the lawn party and everyone's invited!
Before WWW, I used to think how unfortunate it was that the global reach of information and entertainment was primarily a one-way communication. Then the Internet came along and the great dialogue begin. Now, Debra Amidon is helping to create a new agenda and a principal part of that agenda is to how to take the dialogue to the next level, especially in terms of process.

One could see this book from a variety of perspectives such as innovation or knowledge management, but, in essence, it's an incredible coalescing of new human ability to collaborate and create. Debra Amidon not only provides the vision and direction, she also provides a viable example with a vibrant international network of amazing human beings.

As you read the book, you can see that Debra Amidon is actually helping to "pave" the innovation superhighway that she writes about. From a nationalistic point of view, hopefully we in the U.S. are effectively developing our stretches of this highway system. Hopefully, corporate America and the U.S. Federal government will get clearer about this picture. Also, we need to figure out how we can get her to spend more of her time traveling U.S. sections of the "innovation superhighway".



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This is not recreational read. It is a book to be studied. And the concepts put to use.

Anyone who has read CIO Insight http://www.cioinsight.com/article2/0,1397,1777087,00.asp
And who wants to understand the how of living in a globalized economy:
The World Is Flat: A Brief History of the Twenty-first Century by Thomas L. Friedman and Oliver Wyman (available here too) , would want to read Amidon's's two books The Ken Awakening as well as this one, .

The book, The Innovation Superhighway, is not about the how why of globalization as much as it is about the forces of globalization (ease of transferring and exchanging knowledge and how as Friedman says "What I am trying to do is say that something important really is happening. The value-creation model is moving away from a vertical silo model to an increasingly collaborative horizontal model, from command and control to collaborate and connect, and that's going to change everything."
This is not recreational read. It is a book to be studied. And the concepts put to use.



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The leading perspective on knowledge innovation

The Innovation SuperHighway is one of the fundamental pieces of work dealing with how to create sustainable collaborative advantage through the development AND implementation of knowledge strategies. The book defines the innovation frontier as our future assets and includes superb examples of innovation infrastructures being created in companies and countries - giving an understanding of how the attention should be on the people and not the technology per se. This since been documented in her subsequent research around knowledge innovation zones, the UNESCO reports and IBM CEO innovation surveys. In wise foresight there is also a chapter is dedicated to youth and how they are being mobilized with their vision. Finally, the vision in the concluding section documents the era of collaborative advantage - another evolving (and now accepted) principle of the Knowledge Economy. It is critical to note however that this book is NOT about knowledge management - it moves beyond these principles and provides a blueprint for discovering and leveraging intellectual capital, versus "managing" what is evident. In this manner the book enables the reader to sense not only why innovation is the utlimate manifestation of harnessing intangibles, but also how to create the dynamic conditions for profiting from an economy where sustainable succes is only possible if organizations and people innovate knowledge --existing and new-- more effectively to enhance economic growth and collaborative advantage. As we move from economic scarcity models based on land, labor, and capital to models of abundance based on an inexhaustible resource - knowledge, old rules do not apply; and the new rules are being innovated. This book provides the best starting point for executives and managers at all levels to begin this journey, and to set the stage for moving into a new innovation frontier - one based upon intangible value and intellectual wealth, for the success of their organizations, their enterprises and society.


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Raymond Barry

This book wrestles with measuring the intangibles. The metrics of a knowledge driven economy.
This book was first available in 2003. In the March 4th 2006 issue of The Economist there appeared an article: Getting a Grip on Prosperity - what if intangible investment is measured properly?. The concepts in this book are now entering the mainstream.

For someone who wants to understand the forces that will drive our economies and most likely their careers for the next few decades...this book is a useful introduction...particularly chapter 11.2 and Part 5.



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reviews: page 1, 2, 3, 4



Debra M. Amidon, a worldwide pioneer in knowledge strategy, once again leads you into the future by charting the intersection of knowledge management and innovation into a new frontier called 'Knowledge Innovation.' Groundbreaking and well researched, 'The Innovation SuperHighway' provides global insights into how you can use knowledge processes and tools to sustain high levels of innovation among all stakeholders to gain a competitive positioning.


'The Innovation SuperHighway' awakens the realization that information, economic infrastructures, computer and communications technology - and even knowledge management and ICT's, has been a journey toward profitable and prosperous innovation. Providing the sound rationale for knowledge strategy, Amidon defines the global vision on all levels of economythe enterprise, the national economy and societal transformation.

'The Innovation SuperHighway' turns knowledge vision into innovation practice.

* Charts the intersection of knowledge management and innovation into a new frontier called 'Knowledge Innovation'
* Provides global insights into how to sustain high levels of innovation among all stakeholders to gain a competitive edge
* Articulates a broad vision with well-researched, documented trends and an international perspective


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