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Postcards of Nursing: A Worldwide Tribute
Michael Zwerdling

Lippincott Williams & Wilkins, 2003 - 384 pages

average customer review:based on 8 reviews
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   highly recommended  highly recommended



American Journal of Nursing Book of the Year

Michael Zwerdling's book offers a fresh look at a century of nursing history worldwide, focusing on what he refers to as the Golden Age of Postcards (1907-World War I). This 9" x 12" hardbound coffee table book contains 580 full-color images from 65 countries. Opening it is like entering a series of galleries in which you can browse idly or focus with scholarly intent. There are photographs, cartoons, poster art and advertisements. In them, you'll find drama, history, whimsy, romance and, yes, hanky-panky, all of it eye-catching, The seven chapters are arranged more for visual compatibility than chronology or geography. Each is preceded by an introduction and followed by notes on the individual postcards. "Postcards of Nursing" explores new territory and, in my opinion, holds as much interest for the general public as it does for the international nursing community.



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Our Avatars of Compassion and Mercy

I am most grateful to Michael Zwerdling, RN for the creation of this heart-felt tribute to the nursing profession. He has compiled a through and profoundly moving volume that details the history of nursing in a unique and beautiful manner. I could not help but be reminded of my own mother who was a dedicated nurse all her life.

The images in this book speak volumes of the loving kindness manifest by nurses in their care for people in sickness, while injured and their tireless efforts at providing comfort. His tribute is an outstanding expression of appreciation for the active compassion of all nurses.

Everyone who has a nurse in their family, or is the friend of a nurse, or who has benefited from the compassionate care of nurses while in hospital, might consider making a gift of this book to their favorite angel of mercy.

This book is an incredibly beautiful tribute to all nurses, our avatars of compassion and mercy.


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A book for all nurses (and historians, and art lovers)

When young Michael Zwerdling left the University of Vermont in 1965 with a degree in psychology, he was still 14 years away from starting his collection of nursing postcards, and almost 30 years distant from the work he does today as a nurse in a busy emergency room in Washington, D.C.

Somewhere between the milestones of getting his bachelor's degree and RN license, Zwerdling instructed university students in psychology in New Hampshire; worked as a psychiatric aide in a Waltham, Mass., hospital; and taught karate, meditation, and yoga at his own school in Boston.

His considerable life experience seasons the pages of his first book, Postcards of Nursing. The stunning history not only depicts choice samples from his 25-year collection of nursing postcards, it delivers details, many little-known, about people, world history, art, and culture. The 384-page book is broader than even the "worldwide" its subtitle implies. Zwerdling's research spans time as well as place, offering a look at wars, critical nursing shortages, the Depression, art and humor. All the while it provides the history about who/what gave birth to the profession and why.

The basics: Postcards of Nursing exhibits 600 postcards from the years 1893 to 2002. The book's layout offers easy perusal by building a chapter the same way you'd lay out a museum exhibit. The reader walks through the pages just as he would go from room to room in a museum. For readers wanting more information about the pictures, each of the chapters starts out with a brief introduction and ends with detailed notes about many of the postcards. A bibliography and index prove useful for finding more information.

The rare images you see here indeed come from all over the world. Some are romanticized, some humorous, and some tragic. Some tell a story via sequential images and rhymed words. Nurses are not always people in the depictions, and neither are their patients.

Readers will also recognize some of the drawings from other milieu. Remember those round-faced kids on the sides of soup cans? Zwerdling's book includes the whimsical art of Grace G. Wiederseim, the woman who created the familiar Campbell's Soup Kids, except here her familiar kids are nurses and doctors. And here, as in many other areas, the author thoughtfully provides notes about the artist's life and death.

Zwerdling's extensive research also shows how nurses were used to tout everything from War Savings Stamps to stout, from telephones to fountain pens, and even to the danger of spreading tuberculosis by spitting. Using a nurse to sell a product or idea extends even to modern times, with a 1997 postcard from Denmark featuring an attractive blond nurse and the caption "AIDS is Still Here" as a reminder of World AIDS Day.

As is often the case, there's a story behind the story. The book is a product of the Zwerdling Nursing Archives, the author's personal collection of rare art and photographic postcards. Zwerdling selected each piece for its historic significance, artistic composition, and condition. Although nursing cards make up the primary collection, he also collects postcards with themes related to health. His HIV and AIDS postcards number about 300. He's amassed cards on controlled substances and pharmaceutical advertising, and as a sideline he collects greeting cards and other items related to nursing, storing each piece in archival Mylar.

"Were it to be lost, it would be impossible to replicate," Zwerdling says of his archives. "Many of the items are one of a kind, the prices have skyrocketed since I began collecting, and the cards were assembled via hundreds of sources cultivated over a 25-year period, through trips to France, Belgium, Germany and England."

Still, the collection is immortalized thanks to the book and to Zwerdling's belief in sharing. He makes the images available to nurses and people associated with nursing. He also licenses images for commercial use and offers them free to people researching the history of nursing. "Give of yourself," he advises in one interview when asked why he created the book.

Postcards of Nursing would not be out of place in anyone's library, but nurses with a reverence for the profession will treasure this book.


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This is a great gift for a nurse!

I am a nurse myself and chose this book to give to a recent nursing grad. It is a gift that helps to underscore the diversity within the career of nursing and the "postcards" provide both inspiration and humor.


From two points of view

I view this book as both an artist and a practicing clinical psychologist. From the artistic side, The richness of the imagery is nothing short of breath taking. Post cards were the media vehicle of the time. The cell phone and internet of all the people. The images that Michael has collected reflect the slice of life and slice of art that crossed all cultural boundaries. This might have been chaotic if the author had not displayed exquisite good taste in his selections. The wealth of images stimulates my creativity and gives me material inspiration for my own work.

As a psychologist, the interest is just as keen. What a fascinating mind the author has! He comes to the work from the vantage point of myth and symbol, pointing to the universality of issues of sickness, injury, and mortality juxtaposed against the equally universal themes of nurturance, service and healing. This comes from a person in the field, working as a trauma nurse in a major hospital.

Just as intriguing is the sociological point of view that places all these images in their political/ cultural contexts. We are told of fashion, war, royalty, advertising, and prejudice. I especially love the little human-interest stories that are sprinkled here and there.

What a first rate piece of work for those interested in the human condition. Nursing, per se, is not something I would have gone out and bought a book about, but glancing though a copy of this book hooked me. I am so happy to spend many hours visiting Michael's world. I would love the opportunity to pour through the cards that didn't make it into the book and get a curated tour by Mr. Zwerdling.

Sumner Silverman, Ph.D.


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reviews: page 1, 2



This lavishly illustrated full-color art book depicts more than a century of nursing practice worldwide through more than 580 postcards. The postcards reflect nursing practice from the 1890s to the present and represent more than 65 countries, particularly the US, UK, France, Germany, Italy, Russia and Japan. The images within the book represent the complete range of artist-drawn and photographic interpretations of 20th century nursing, including children's illustrations, art nouveau, modernism, photographs of royalty and performers as nurses, and graphic aspects of nursing history which have not been previously accessible. Narrative chapter introductions provide context for the images, and legends offer insights into the pictures. Endnotes and a bibliography offer additional support to anyone interested in more detail on each postcard.


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