Great guide to adjusting your company's direction

books:


	• The Triple Bottom Line: How Today's Best-Run Companies Are Achieving Economic, Social and Environmental ... Andrew W. Savitz Jossey-Bass, 2006 - 320 pages average customer review:based on 10 reviews view larger image
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If You Want To Get Fluent Fast, Read This Book

This book is for interested general consumption rather than a technical practitioners' text book and as such is more than successful in teaching the basics of the triple bottom line. I'm not quite sure why some of the Amazon reviewers seem so testy about this, as the majority of American business management (mid-baby boom and above) never encountered much if anything about corporate responsibility (or ethics) in the curricula they studied on their way up. To consider what that means for concepts like the triple bottom line, pretend that for 25 years today's generation of senior managers had never been told to maximize shareholder value and now in 2007 were expected to internalize the concept and reflexively apply it to everything they do. Particularly from that point of view, Savitz' book is a superb tool to help people become intelligently informed on basic issues of corporate responsibility and sustainability. What individuals do with that is up to that is up to them, but the writing's good, the ideas are clear, the concepts are thought-provoking, and it's the kind of book that drives one to want to learn more. The graphics are particularly useful and uncluttered.

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Great guide to adjusting your company's direction

I work for a small government agency, so a lot of the production and marketing discussion doesn't apply to us. That being said, this book really makes you think, not just about how your business can be more socially and environmentally responsible, but about the practices of the companies whose products you purchase every day. A good place to start for a company that is serious about taking a hard look at their impact on the world around them.

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Still a good introduction to the subject.

The publisher is correct about this being a groundbreaking book when it was published. It is still excellent and many companies have a long ways to go to be operating to the triple bottom line (economic, social and environmental). Useful for either learning the goal businesses and organizations need to strive for or as a beginning how-to manual on beginning that journey.

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Great Overview of Sustainaility's Advantage

Savitz demonstrates the strength of his background by explaining, advocating for and advising on the strategic advantage of sustainability. Along with tons of examples, he clearly explains the rationale for large organizations to embrace sustainability through triple bottom line metrics. he also deals to a large extent with the implicit challenges of this approach--the need for stakeholder buy-in, the shift in organizational culture and some options for managing these areas. The only criticism I have, and it is really somewhat ancillary to his aims, is that the examples and recommendations are very much drawn from the world of the Fortune 50. Most readers are probably dealing with these issues in small businesses, under $50m in revenue. That makes the book less applicable for them--but through extrapolation, they too can benefit. I recommend this to anyone interested in the intersection of business and the world's fate.

Amie Devero, Author of Powered by Principle: Using Core Values to Build World-Class Organizations.

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reviews: page 1, 2

The Triple Bottom Line is the groundbreaking book that charts the rise of sustainability within the business world and shows how and why financial success increasingly goes hand in hand with social and environmental achievement. Andrew Savitz chronicles both the real problems that companies face and the innovative solutions that can come from sustainability. His is a hard-line approach to bottom-line fundamentals that is re-making companies around the globe.