Excellent counterpoint to traditional marketing

books:


	• Permission Marketing Recorded Books, Inc., 2001 average customer review:based on 1 review
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Excellent counterpoint to traditional marketing

Seth's patient, humane approach to creating relationships rather
than "interrupting" prospects sheds a ray of hope on an other-
wise frenetic marketing ratrace.

Simple, relevant examples plainly illustrate the relevance of
his assertions and effectively plant seeds for permission-based
campaigns to take root and thrive in any industry.

Seth Godin, founder of Yoyodyne, is a pioneer of on-line promotions and direct-mail campaigns. With degrees in computer science, philosophy, and marketing, Godin changed the face of advertising with his new ways of attracting and keeping customers. Let him share his marketing concepts with you in this clearly written work, filled with specific examples.

for more information click here

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