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Senior Living Communities: Operations Management and Marketing for Assisted Living, Congregate, and ...
Benjamin W. Pearce

The Johns Hopkins University Press, 2007 - 360 pages

average customer review:based on 11 reviews
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   highly recommended  highly recommended



Fairly thorough discussion of senior housing

I am a master's student in Applied Gerontology at the University of North Texas and this was required text for my Senior Housing course. I am working towards licensing as a nursing home administrator for a multi-level care facility.

The book was a thorough overview of the various types of senior housing, and the intricacies of managing them. There was also significant time spent on marketing, sales, and generally maintaining a good curb appeal. It is a good overview for those interested in senior housing such as Sun Cities, Independent Living, and other less-care focused settings.

I did appreciate the intricate details about problems one might face and how to deal with them. These are tips one can only learn from experience.


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Really good for those interested in assisted living needs

I needed information on how to finance, build and market senior housing. The information in this book on elderly and handicapped housing needs is really helpful to me. This is well done, and those of us not part of the industry can understand it.









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An essential part of your long-term care management library.

Pearce has done an excellent job of writing a sentinel primer for managing long-term care communities. The details are all there. Of even greater importance, the details are presented within the context of critical principles that distinguish the excellent community from the average or mediocre. As a faculty member responsible for a number of long-term care management courses at two schools of public health, this is one of a very limited number of texts that I assign as "must reads" for my students.


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A Detailed and Complete Guide on Senior Living Communities

I truly enjoyed "Senior Living Communities: Operations Management and Marketing for Assisted Living, Congregate, and Continuing Care Retirement Communities". It answered most of the questions that I had on developing a community for senior living. I feel a social calling to provide for the housing and care needs of the elderly. The Senior Care track was adopted as a part of the Masters of Real Estate degree that I am enrolled in. This book was used in one of my classes. What a blessing! As I began to read this book, I realized that most of the "concise details" in developing a community are all in there. I am so amazed to see such valuable information each time I turn the page. The author has addressed the obvious and the important things that often are forgotten. This book is like the bible of developing successful senior living communities. The knowledge gained by reading this book will definitely create the foundation for the development of a successful project.


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The demand for residential communities for seniors rises as the U.S. population continues to age. This growth means that new administrators and staff members often are learning by trial and error the complicated task of delivering high-quality and consistent services to elderly persons. While many new facilities have been successful, others have been plagued by a variety of administrative and financial difficulties. Senior Living Communities remains the definitive guide to managing these facilities.

In this thoroughly updated and revised edition, Benjamin W. Pearce offers a wealth of sound advice and practical solutions. He discusses resident relations, operating methods, staffing ratios, department management, cost containment, sales and marketing strategies, techniques of financial analysis, budgeting, and human resources. New chapters address issues particular to dementia care and architecture, and the appendix contains a department-by-department audit of senior living operations.

From the front lines to the boardroom, this book should be a part of every decision-making process for improving and maintaining assisted living, congregate, and continuing care retirement communities.




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