I was making a notes - literally on every page!

books:


	• Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time Maria Veloso AMACOM, 2004 - 288 pages average customer review:based on 56 reviews view larger image
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highly recommended

A Must For Beginner Web Copywriters

...And even advanced copywriters will gain some valuable insights. The main point that Maria makes in "Web Copy That Sells" could be summed up in the phrase "Know your customer". Specifically, she impresses on the reader that most people surfing the web are in a very specific psychological state (information-seeking) that you have to understand so that you can structure your writing in a way that grabs their attention immediately and leads them through the sales process. The best parts of the book:

1. Maria shares her "blueprint" for writing effective copy on the web. 5 questions that you can use to essentially form the framework of your sales letter before you've even started writing.

2. Psychological devices taken from NLP and other branches of psychology that get your prospects more involved in your copy and increase conversion.

3. An easy formula for writing "mouthwatering bullets" that paint a picture of how your customers lives will improve when they purchase your product.

4. A checklist that you can use to find out if your copy has as many sales-inducing elements as possible, and how to troubleshoot if things go wrong.

All in all, I highly recommend this book to anyone looking to pursue a lucrative career in online copywriting, or anyone who just wants their copy to have an "unfair advantage" over the competition (haha marketing cliche).

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I was making a notes - literally on every page!

This book is simply astonishing, and the value of content is unmeasurable.
Mostly, if you are familiar with e-business, internet marketing and yada-yada books, what you usually get is a book, what reads fast, makes you laugh, but after you read it, it lefts zero value for the most purpose, why you bought the book - for growing your business skills.
This book is just opposite. It starts with a tips, hints, how-to-write examples and steps - in so incredible manner, that you READ IT SLOWLY, because you understand, that this is a value, that can not be just skipped fast.
More!
After i read about 50 % of it, I took a notebook, and literally, started from 1 page again, to make a hints on notepad.
And this is a first business book, in my solid over 100 business book collection, where I did so.
And again guess why?
Because Maria Veloso gives you so much hints and tactics that you can use now, that you simply can not read this book like fiction novel - you will forget something, and literally every page contains a gem - the only question for me is why author gives away so much tips and hints - I am afraid she is literally making herself less competitive.

One thing about 2 negative comments there.

Note, that they talk about ethics, morale and bla bla bla. What does it hints you? It says, that book is dangerously powerful, and this is a weapon in your hands, a real weapon in business world to fight against the competitor. Ethics? Heh, your competitor will eat you, and ask waiter for a salt and pepper for better taste if they could, what ethics we can talk in 2008, especially in e-business?

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Bravo!

I love the way Maria not only lays everything out for you in a step-by-step method, but she also takes you on a journey of the psychology behind why people respond to direct marketing.

For people who want to use the itnernet to sell a product online, this book has it all. Furthermore...beyond just websales, it is a great and valuable book about direct marketing methods in general.

She knows her stuff. I found myself, taking notes on my kindle and highlighting numerous amounts of text.

In short...buy it...you'll be glad you did!

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Like Nothing I've Ever Read...

Although I've been selling online for years now, I honestly cannot understand how much I've been missing out on.

I picked up "Web Copy That Sells" thinking I might get 1 or 2 good ideas and make it worth the money.

Boy was I wrong!

I literally got over a dozen incredible ideas that I've now implemented into all my sales copy and have seen a great response already - just within a few days.

I now use it for all my e-mails, sales pages, signature files, and everything else that would be considered "copy".

I highly recommend this book to ANYBODY writing online - whether you're a full time copywriter or a beginner just starting out!

[...]

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A must have!

This book is awesome. I use it as reference for all my web copy. Best book on "web copy" I've read so far. Excellent details.

reviews: page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy.

Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter:

* write sizzling and irresistible Web copy, e-mails, and marketing communications * quickly turn lackluster sites into "perpetual money machines" * use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy * avoid the top three blunders that can wipe out your sales * convert up to 50% of online prospects into paying customers * and more!

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