Excellent Book - great for business owners . sales managers and sales professionals

books:


	• Selling to Anyone Over the Phone Renee P. Walkup, Sandra McKee AMACOM, 2005 - 208 pages average customer review:based on 23 reviews view larger image
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highly recommended

Great book

I got this book for my husband, and he really likes it. It gives some good suggestions that you can apply to your sales strategies and is really well written while not over your head.

Forget 5 Stars: These Ladies are ROCK STARS...

... when it comes to selling over the telephone!! Renee Walkup & Sandra McKee have created a superb guide to selling over the telephone. This isn't your standard "smile when you talk" stuff. These two "get it" that selling over the phone is a totally different beast than selling in person, and that's what makes this book stand out from the many like it.

Another thing that makes this book stand out from a lot of books on the same subject is that it covers the entire sales cycle, not just prospecting. It covers it from a phone perspective. You CAN'T see your customers when you are talking to them (or more importantly, listening to them) over the telephone, so the book gives you a game plan to size up the attitudes of the different people you come into contact with.

The book also gives you an action framework that covers the entire sales cycle, pointing out all along the way the nuances and challenges inherent in telephone selling. All I can say, having completely read the book and having put many of its principles into practice, is that it would be a bargain at ten times the price. Check out their web site (SALESPEAK) as well. There's useful content along the same lines there.

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Excellent Book - great for business owners . sales managers and sales professionals

As the former President and Member of the Board of Directors for the SMEI (Sales & Marketing Executives International) Atlanta Affiliate, Ms. Walkup's book was highly recommended by one of my fellow board members and we invited her to speak at one of our monthly meetings. She was one of our most highly rated speakers by our members and their guests. Both Ms. Walkup and the book are very engaging and informative. The book provides a strategical perspective with practial tactics. I actually purchase the book at Amazon to send as gifts to colleaques and clients.

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Communicating to Anyone Over the Phone

Renee Walkup's book is essential for anyone in business. This book is about communication. Having a great website,fantastic marketing programs,and followup systems are meaningless without proper telephone communication. Read the book, pick up the phone, and and you will be rewarded with increased productivity.
Ron Draluck Push Button Investing in Real Estate

reviews: page 1, 2, 3, 4, 5

The phone is the most important tool most sales professionals will ever use, especially now that companies are cutting back travel budgets and other sales-related expenses. But few sales professionals have ever had any real training in how to sell over the phone; at most they are given a script and some talking points. Effective phone selling means tailoring the approach to each individual customer, and Selling to Anyone Over the Phone shows how to do it much better. This priceless tool will help salespeople: * build rapport * identify and adapt to personality types * generate excitement about a business or product * listen for information that will lead to a sale * control voice inflection and tone * consistently close more deals over the phone Customers are busier than ever and are being more and more selective in their purchases and business relationships. In a clear, reader-friendly tone, Selling to Anyone Over the Phone shows sellers how to develop truly exceptional phone skills and close more sales faster.

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