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Sales Questions That Close the Sale: How to Uncover Your Customers' Real Needs
Charles D. Brennan

AMACOM, 1994 - 160 pages
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This quick-to-read guide offers precise guidance on asking prospects appropriate and effective sales questions. The author tells how to formulate questions that generate meaningful dialogue and uncover opportunities, channel a prospect from an opportunity to a sale, determine a client's true motivation, present solutions, and more.



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