A Taste of Owners' Plans, Editorial Direction, Style, Fashion, Great Photography, and Memorable Models

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	• In Vogue: The Illustrated History of the World's Most Famous Fashion Magazine Alberto Oliva, Norberto Angeletti Rizzoli, 2006 - 440 pages average customer review:based on 12 reviews view larger image
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highly recommended

A Taste of Owners' Plans, Editorial Direction, Style, Fashion, Great Photography, and Memorable Models

What attracts you to Vogue? Chances are that element is represented someplace within the pages of In Vogue.

To me, the photographs are the main appeal of Vogue. Since its founding on December 17, 1892, Vogue has attempted to capture current and future fashion through its images. The magazine has been blessed by talented work done by most of the world's best fashion photographers since then who brought us the most interesting society women, celebrities, cultural icons, and, of course, fashion models. I was pleasantly surprised to see that the book contained at least a few works by each of the greatest photographers to appear in Vogue. Most of the images were known to me, but a number were new. My main disappointment was that the photographers I like the most didn't have more photographs in the book. But the book is very bulky and heavy as it is.

To my interest in the photographs came many essays about why the photographers were selected and what the editors asked them to accomplish. The interaction of the art directors and the photographers was particularly noteworthy in regard to covers.

I have also spent many years as a management consultant in the magazine industry. I was pleasantly surprised to find that there's a pretty complete overview of the management thinking and decisions that led to Vogue becoming so successful.

But the most interesting surprise came in the extended views into the editorial philosophies and working styles of the magazine's editors. Creating a fashion magazine is very demanding, and Vogue has been fortunate in its editors both for their energy and their vision for the reader.

If neither business nor editing interest you, you'll still find lots of marvelous images to help you trace the development of fashion and style in the United States over the last 100 plus years.

Here are a few of my favorite photographs in the book:

Helen Lee Worthing by Baron Adolphe de Meyer, September 1, 1920 (p. 61)

White by Edward Steichen, January 1, 1936 (p. 67)

Mademoiselle Koopman by George Hoyningen-Huene, September 15, 1933 (p. 69)

Mary Taylor by Cecil Beaton, May 15, 1935 (p. 73)

Lisa Fonssagrives by Horst P. Horst, August 1, 1938 (p. 76)

Decor by Horst P. Horst, March 15, 1938 (p. 77)

Corset by Horst P. Horst, September 15, 1939 (p. 78)

Coco Chanel by Horst P. Horst, February 15, 1954 (p. 79)

Cover by Horst P. Horst, September 15, 1940 (p. 89)

Loretta Young by John Rawlings (p. 111)

Twelve Beauties by Irving Penn, 1947 (pp. 116-117)

Cover by Horst P. Horst, May 15, 1941 (p. 131)

Cafe Society by Cecil Beaton, 1948 (pp. 136-137)

Concentration Camp by Lee Miller, June 1945 (p. 143)

Jean Pachett by Irving Penn, February 15, 1949 (p. 144)

Atelier of Pablo Picasso, November 1, 1956 (pp. 156-157)

Twiggy by Richard Avedon, July 1967 cover (p. 172)

Marisa Berenson by Berry Berenson, 1969 (p. 179)

Marisa Berenson by Irving Penn, April 1970 (pp. 186-187)

Lauren Hutton by Richard Avedon, January 1, 1969 (pp. 198-199)

Celebrity covers, 1965-1971 (p. 202)

Cheryl Tiegs and Rene Russo by Helmut Newton, 1974 (p. 215)

Cybill Shepherd by Helmut Newton, 1973 cover, (p. 216)

Kim Basinger by Irving Penn, September 1978 (p. 217)

Beverly Johnson by Albert Watson, October 1977 (pp. 218-219)

Charlotte Rampling by Helmut Newton, 1974 (p. 221)

Eveningwear by Arthur Elgort, 1978 (p. 222-223)

Lisa Taylor by Arthur Elgort, October 1976 (pp. 228-229)

The Right Moment by Arthur Elgort (p. 230)

Lisa Taylor by Helmut Newton, May 1975 (p. 233)

Winnie by Helmut Newton, 1976 (p. 234)

Daryl Hannah by Helmut Newton, 1984 (p. 235)

Bathhouse by Deborah Turbeville, May 1975 (pp. 236-237)

Satin and Leather by Peter Lindbergh, September 1991 (pp. 252-253)

Color and Opulence by Peter Lindbergh, October 1997 (pp. 254-255)

Tribute by Annie Leibovitz, November 1999 Cover (pp. 272-273)

Linda Evangelista by Steven Meisel, September 2001 (p. 274)

Shape by Annie Leibovitz and Patrick Demarchelier, April 2002 (p. 278)

Lisa Cant by Irving Penn, September 2005 (p. 283)

Cindy Crawford by Helmut Newton, December 1991 (p. 287)

Haute Couture by Irving Penn, December 1995 (p. 292-293)

Epic Proportions by Irving Penn, April 2004 (p. 297)

Swimsuits by Mario Testino, May 2000 (pp. 298-299)

Portrait of a Lady by Steven Meisel, March 1995 (p. 307)

Mad About You by Steven Meisel, October 2003 (p. 313)

Naomi Campbell by Herb Ritts, May 1996 (pp. 314-315)

Barbarian Chic by Arthur Elgort (p. 325)

Near Bora Bora by Patrick Demarchelier, December 2004 (p. 330)

Golden Girl by Annie Leibovitz, April 2006 (pp. 345-346)

Condoleeza Rice by Annie Leibovitz, December 2001 (pp. 358-359)

Kate Moss by Irving Penn, September 1996 (pp. 368-369)

Hillary Clinton by Annie Leibovitz, December 1998 (p. 372)

Nicole Kidman by various photographers, September 2003 (pp. 378-379)

Models and Supermodels by Steven Meisel, September 2004 (pp. 380-381)

Ben Stiller and Stella Tennant by Annie Leibovitz, October 2001 (pp. 388-389)

Mario Testino, April 2006 (pp. 392-393)

Take a close look!

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FANTASTIC BOOK

I ORDERED IN VOGUE FOR MY DAUGHTER AND SHE JUST LOVES THIS BOOK IT IS A GREAT BOOK FOR WOMEN AND MEN INTERESTED IN THE HISTORY OF VOGUE AND FASHION. VERY ENJOYABLE SHE SAID.

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In Vogue: The Illustrated History of the World's Most Famous Fashion Magazine

Great book ... a lot of text and outstanding pictures. Now laying in the on board a superfast ferry between Scotland and Ireland - in the business class. Ladies love it.

In Vogue

Thanks so much the book was perfect for my daughter's christmas present - just what she asked for and hoped it would be.

Just OK.

I liked the information and photos about the early Vogue, and wish there was more of it. I was not so interested in the later stuff, as it seemed overly self-important. Instead of presenting fashion, the current Vogue seems to commision special clothes for its photo shoots. What's the point if you can't buy that? Plus the photos don't even show what the clothes look like. I have better books on fashion, but this really was about the history of the magazine, and as such it succeeds. I just don't happen to like the magazine as it never shows anything I'd want to wear.

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reviews: page 1, 2, 3

In Vogue is a fascinating look at the history of the world's most influential magazine. The complete compendium is illustrated with hundreds of covers and archival interiors of past Vogue editions, featuring the work of some of the twentieth century's most respected artists, cover illustrators, and photographers?from Edward Steichen, Toni Frissell, and Erwin Blumenfeld to Irving Penn, Richard Avedon, David Bailey, Helmut Newton, Annie Leibovitz, Mario Testino, Steven Klein, Bruce Webber, and Herb Ritts. In 1909, an entrepreneurial New Yorker named Condé Nast took charge of a struggling society journal and transformed it into the most glamorous fashion magazine of the twentieth century. In Vogue traces the history, development and influence of this media colossus?from its beginning as a social gazette in the late nineteenth century, to the exploration of modern fashion photography and new visuals in the mid-twentieth century, to its status as the top style magazine today. The book explains the makings of the magazine?from runways, to editorial meetings, to the pages of Vogue.The thoroughly researched story incorporates first-person accounts, interviews with editors and photographers, and excerpts from stories written in the magazine by many world-renowned writers, including Truman Capote, Aldous Huxley, Richard Burton, Federico Fellini, and Marcello Mastroianni. Unparalleled in its scope and exceptionally illustrated, In Vogue is sure to be among the most important publications on the subjects of culture, art, fashion, photography, and media.

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