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Competing on the Edge : Strategy as Structured Chaos
Shona L. Brown, Kathleen M. Eisenhardt

Harvard Business School Press, 1998 - 297 pages

average customer review:based on 26 reviews
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   highly recommended  highly recommended





Fresh View of Strategy

As a business school student I have covered a plethora of theories and frameworks regarding strategic analysis, planning, and development. Brown & Eisenhardt provide a fresh look at strategy. Competing on the Edge provides the latest thinking on emergent strategy and succeeding within high-velocity industries. Regardless if you are in industry or the classroom, this book is a must if you ever plan to drive strategy at the business level-no matter what the pace of change is in your industry. This book will teach you to think in new ways about how you create, manage and defend competitive advantage. This read will take you far beyond Porter, Mintzberg, and Barney.


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Predicting the Future is Easy, Being Right is Hard

One of the things I found most objectionable back in MBA school or today in reading/writing business plans is the orientation towards thinking that all those beautiful numbers predicting the future had any meaning whatsoever.

If you think fancy long range planning makes sense, just go ask the American auto manufacturers what went wrong. We've known that oil is getting in short supply, that its source of supply is in an unstable part of the world and that something drastic will have to be done. So what do they do - build more factories to build pickups and SUV's.

Where are the fuel efficient diesel engines? (My daughters Volkswagon diesel from 20 years ago got 42 miles per gallon.) Where are the hybrids? (Oh, they are manufactured in Japan.)

The computer industry learned to think in terms of rapid change a long time ago. (Those companies like DEC. Honeywell, RCA, GE and many, many more are defunct or out of business.) You would think that a book like this one would concentrate on the computer business. To some extent it does, but it also talks about companies like 3M, Nike, the San Francisco Symphony, the airline industry. It also talks about companies like Sears.

This book cannot give you specific advice about what the future holds, but you can make some guesses - energy costs are going to go up, global warming is going to cause water levels to rise (a bunch), overseas competition is going to go up, we may see a major religious war. How will your company react?


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A must read

If you are managing a business today, I suggest you read this. Learn the lessons from this Google Manager. It stresses speed, quality to the customer, innovation, leading and staying ahead of the competition.






A must read for strategy consultants

Outstanding work - each one of the cases is well documented and based on real experiences. Subsequent managerial research has confirmed many of the hypothesis, which are particularly relevant for industries subject to dramatic changes in the value chain on an ongoing basis.

Also, companies committed to the proposed framework have been able to thrive in uncertainty and profit from disruptive innovation.

Roughly 10 years after its publication, the recommendations and case studies of this book have performed significantly better than any of the players in blockbusters such as "good to great"


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reviews: page 1, 2, 3, 4, 5, 6



Unstable markets, fierce competition, and relentless change are the only certainties in today's chaotic business world. In their startling new book, authors Brown and Eisenhardt contend that to prosper in such volatile conditions, standard survival strategies must be tossed aside in favor of a revolutionary new paradigm--competing on the edge. To compete on the edge is to relentlessly reinvent, and it's the only way to navigate the treacherous waters of tumultuous markets. Competing on the edge is an unpredictable, sometimes even inefficient strategy, yet a singularly effective one in an era driven by change. It requires charting a course along the edge of chaos, where a delicate compromise is struck between anarchy and order, to the edge of time, where current business is the primary focus, but actions are shaped by past legacies and future opportunities. By adroitly maneuvering through chaos and time, managers can avoid constantly reacting to nonstop change and instead set a rhythmic pace that others must follow, thereby shaping the competitive landscape--and their own destiny.

In the first book to translate leading edge concepts from complexity theory into management practice, each chapter focuses on a specific management dilemma and illustrates a solution. Linking "where do you want to go?" with "how will you get there?" here's a bold and surprising strategy that works--when the name of the game is change.


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