A must read for the small business owner

books:

	• The E-Myth: Why Most Businesses Don't Work and What to Do About It Michael E. Gerber Ballinger Pub Co, 1985 - 184 pages average customer review:based on 3 reviews
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A must read for the small business owner

Gerber does a fantastic job presenting what may be the key pitfall to the new business owner. The E-Myth illustrates how to avoid this pitfall, and beat the grim business startup failure statistics. This should be required reading for all who endeavor to turn their passion into a living.

Dave Fujii
Program Manager, LaserJet Development
Hewlett Packard Co.

Simple concepts for easy digestion!

This book is a must read. The concepts presented are given plainly and initially disect common reasons for management failure. Mr. Gerber then reconstructs in easy terms how to fix the issues. The concepts provided are simple, such as service for example, which in my opinion direct the reader to focus on simple business features that are commonly forgotten about and which at the same time are what are primarily responsible for any businesses sucess.

This is by no means a pandoras box of new ideas. These are fundamental business ideas communicated in a way that are unforgettable and change the way you may have thought about critical business improvment issues. This style of communication give credit to the authors exceptional method of storytelling.

The Entreprenural Myth discovers and alludes plainly what each us may have thought about running a business and the trappings that may occur. This book also exposes our pre-disposition toward actions which may lead to failure and how the formation of our ideas about business are based upon our ego and mis-information.

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