Recommended for any Entrepreneur

books:

	• Selling the Dream Guy Kawasaki Collins Business, 1992 - 352 pages average customer review:based on 17 reviews view larger image
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highly recommended

Recommended for any Entrepreneur

This is a great book that helps you learn how to be an "evangelist" for your company. This book is for people with a passion for achieving their dreams and shows you how to use that passion to succeed.

Reaching Your Dream

It has been over 15 years since I first read this book. I recently re-read it and am very impressed at how well it has stood up, even though it's pre-Internet. The principles of evangelism are still good reminders about how to get things done. Kawasaki's book is a fun, fast, and instructive read.

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Inspiring !, Great Stuff !

Some of us desire to be more than the others. To be the next Steve Jobs, Bill Gates, etc. This books shows you how to clarify your mind and find a motivating path in our lives. It is a "must" in any book collection.

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Standard reading

If you work in Software or High Tech, you should read this book. Doubly so if you work in marketing or product management.

For of every enterpreneur

Good book to read, for every one that want a vision to create a better conection to clients, used by Harley Davidson, Macintosh, Porsh, Ferrari, Cristal Line, specialy attention to tools for evangelism, and how to use of enemies in your own favour, that sometimes we forget do.

reviews: page 1, 2, 3, 4

Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are.

Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan.

Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.

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