A detailed book about the story and the persons behind the Swoosh!

books:

	• Swoosh: Unauthorized Story of Nike and the Men Who Played There, The J. B. Strasser Collins Business, 1993 - 592 pages average customer review:based on 6 reviews view larger image
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highly recommended

Incredibly Riveting Narrative

Nike's story is one of the most fascinating in business, especially for those of us that grew up in Nike's prime. The authors did an incredible job of storytelling, starting with a young Phil Knight and his MBA thesis all the way to the early 90's... Lots of inside "dirt" but hardly a gossipy work. You will be amazed at the inner workings of this company.

a true story of marketing success

This is one of the best marketing books I know of. Written by a marketing pro (and wife of Nike`s first marketing head Rob Strasser) the reader is shown the inner workings of one of the premiere marketing driven corporations of the western world.
This is not the story told by some outsider, who collected his informations from interviews with present and former managers, wrote the book under the dictate of some format guidelines from his publisher (not over 300 pages etc.) who then turned to another project.
My belief is, that J.B.Strasser put her very heart into this book to commemorate the work and achievements of her deceased husband and his work mates at Nike. So she shares with the reader the key facts and episodes, which made Nike successful.
As a marketing pro she also presents a rich picture about those key episodes and actions, which propelled Nike to success.

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Great Book!!!

Great Book! It really surpassed my expectations. A must read for everyone who wants to learn more of sports brands history! great inside stories too...

all the truth- nothing but the truth

every little tid bit you needed to know ( and some you wish you didn't) about the culture of NIKE. Great reading!

A detailed book about the story and the persons behind the Swoosh!

A very detailed (maybe too much) and thick book (+500 pages), it is also an amazing one.

Although now somewhat old - practically twenty years have gone by since the end of the story - it doesn't at all take away the interest of this book.

In it, you will learn the story of how a sportswear empire has been built from scratch. And more important, you will discover the players behind the Swoosh (some chapters concentrate on a character, but it doesn't stop the flow of the story).

Particulary interesting:

- How Nike began as an import business
- How Knight dealt with the Japanese suppliers
- How the company morphed from distributor to owner
- How the Nike brand (worth about billions today) was created
- How they outsmarted their Japanese suppliers - soon to be competitors
- What type of marketing strategy they implemented to take on the world

Personally, I appreciated more the first 330 pages of the book (up to the successful IPO). I found the next 200 pages not as exciting, yet the first part of the book is worth the money!

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reviews: page 1, 2

The unauthorized national-bestselling sensation revealing the absorbing story of the rise, fall, and recovery of Nike, by a former employee and a Los Angeles Times reporter.

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