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Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign...Without Going Broke
Michael Levine

Collins, 1994 - 256 pages

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   highly recommended  highly recommended



guerrilla PR: how you can wage an effective publicity campaign

even though his book was written (1993) before the internet was a way to communicate and advertise, this book shows that determination and follow through are very important in public relations.


Informative

I think that Guerrilla PR is a great book for anybody that is looking to learn about the field of public relations. I am relatively new to the field, and I feel like I learned a great deal from reading this book. The author writes in a very comfortable style, as if he is having a conversation with you. There is a lot of warmth and humor in the writing. And my favorite thing about the book is how the author always made sure to give examples in order to further illustrate what he is talking about. If you are curious at all about the world of PR, this book is a great place to start.


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Down-to-Earth, Tell-it-Like-it-is Book on PR and Publicity

Michael Levine tells it like it is in how to put together a PR and Publicity Campaign. He knows what he talks about - no theory here. Any business or person seeking to promote themselve through the power of the media - should grab this book - ASAP!

I have dozens of books and tapes on PR and Publicity and this is at the top - my main reference when I want to put together a PR campaign for my business. All I know is that it works - hands-down.


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The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.


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