Essential reading for entrepreneurs and sales people

books:


	• The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! Al Ries, Jack Trout HarperBusiness, 1994 - 143 pages average customer review:based on 113 reviews view larger image
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highly recommended

Trout and Ries write the laws on marketing

Using actual examples and sharp analysis, Al Ries and Jack Trout offer 22 "laws" that amount to a basic, concise distillation of their marketing experience and wisdom. Their examples are pithy enough to keep the most jaded marketing person engaged. And their lessons are embedded verities that would be hard to dispute. The only drawback is that this classic may be a bit dated, so it is interesting to see how surprisingly well some of their original observations have fared over the years. We recommend this classic to anyone seriously interested in marketing. After all, you can't ignore the law.

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Still A Great Book

Although it was written in 1994, this book holds strong as an good resource for marketing professionals. It is a fun and fast read that will get you focused on what you need to be doing to be a successful marketer.

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Another Marketing Bible

Now this is one of the most simple books I've ever read on the subject, but it's chock full of the true rules on marketing.

Some might say it's a slap in the face or without substance but the TRUTH is that these are very simple laws, and if applied correctly will help one be able to market.

I always refer to this book when launching a new clients product. Of course, you can't market without research and many other things, but if you apply these simple laws to your research and creative content, you will do well. So the truth is it's simple. It's not rocket science and it can be done..

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Timeless laws

Although this book is rather old, and was written before the online era, these marketing laws are timeless and should be etched in to the mind of every marketer. Highly recommended, even in 2007.

Essential reading for entrepreneurs and sales people

I am not a marketer, but getting marketing right is critical. If an entrepreneur or sales person reads only one book on marketing, this would be it.

reviews: page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

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