The foundation of forward thinking. It just makes sense!

books:

	• The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Michael E. Gerber HarperCollins, 1995 - 268 pages average customer review:based on 309 reviews view larger image
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highly recommended

Many New Customers (and Profits)

Every entrepreneur should know and implement strategies and concepts found in this book. Coupled with my own book, "The Expert's Edge," readers of both would not be able to beat their many new customers (and profits) away!

A story of my business!

I just cannot believe how amazing this book is!! I have never had this experience of feeling the book is talking about me and my business on every page! Gerber's tips, knowledge and methods will surely lead Entrepreneurs into a better understanding of how business works, what is needed to be done and how to do it.

Since I started reading the book I started using a highlighter to mark what I considered was interesting and finally noticed I would have had to highlight it at all since all the pages have 100% valuable information for all of us trying to make our business successful.

If you are creating your own business or trying to make it better, that's the first book I would recommend!

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The Second Coming of the E-Myth

Like most self-help business books, "The E-Myth" is filled with pseudo-scientific prophecies and revelations. Someday, a business bible will be compiled with sections titled "the Book of Michael Gerber" and "the Book of Jack Canfield." Gerber's "revelations" have inspired hundreds of thousands of fans, and, as the saying goes, they can't be wrong, can they?

Well, yes and no.

Gerber provides absolutely zero statistical data to back up his assertions of the "three personalities" that inhabit every entrepreneur's body. Are they based on the Father, the Son, and the Holy Ghost? Gerber hands down his commandments in the form of paper and ink instead of stone, but we're supposed to be good disciples and take his insight with blind faith.

However, much like religion, the E-Myth is in the eye of the beholder. For those struggling with small businesses and the many hats that entrepreneurs need to wear, Gerber's book is no less than the Second Coming. If you're not struggling to make it and are mildly successful, you're less likely to be born again through "the E-Myth Revisited."

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The foundation of forward thinking. It just makes sense!

I'm only 1/2 way through this book, but have been taking notes along the way. E Myth delivers methodical, but practical sensibility of the big picture for business owners like me. Stop running into the same circles of bad habits and start working ON your business and not IN your business!

great book for new business owners

This is an invaluable book for new business owners - I'm reading it cover to cover and then reading it again.

reviews: page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business?whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

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