I read this book several years ago, and I read it at least twice more after that. I truly love this book as well as all of his other titles. What makes Dan Kennedy and this book in particular, click with me, is his contrarian approach to business and life. Dan has a high school diploma and that's it. He is street smart and self-taught. I love those nitty gritty real life "in the trenches" business war stories. You know the old saying, "Those who can do, those who can't teach." Dan has done it all, and then he teaches it. I'm glad he does.
One of the things that has always struck me about his writing is his sarcastic writing style. It's so "in your face." It's not sugar coated "feel good" stuff that goes away after you put the book down. It's real common sense. It works because he's done it. He's living proof of having done it, and this is a great collection of war stories. For the price, it's a steal.
I'm giving this book 5 stars because of originality and real-life examples. I found myself laughing much of the time at the hilarity of some of the stories.
Apparently, this book is out of stock or out of print. I would recommend using a search service to locate a good used copy. You certainly can't have my copy!