This book is divided into three important sections: the big picture, recruiting, and retention. In Part One, How Employers of Choice are Winning the Talent Wars, the three chapters focus on Learning from Employers of Choice, Employer of Choice Foundation Strategies, and Building and Communicating a Top Employer Reputation. These writings present a good overview and insight into how Employers of Choice are operating. The orientation is to understand what these companies are doing, rather than a how-to approach. There is a lot to learn here.
The second part, Creative Strategies for Recruiting Top Talent, offers the readers four chapters, starting with How Employers of Choice are Redesigning Recruitment. The next chapter, Only You Will Do, has a little more instructional tone, but still primarily takes a third person view. This chapter concludes with a helpful Orientation Checklist. Chapter 6, Surfing for Recruiting Results Online does provide a healthy amount of how-to. While this field is changing almost daily, there is a lot of value here for the reader. Plenty of website domains are included. The last chapter in this section, Finding New Hires in Unlikely Places, is filled with good ideas. Here I felt a lot more of the how-to I was looking for.
The third section is entitled Comprehensive Strategies for Retaining Top Performers. Here the chapters are titled Understanding Why Employees Leave; Managing and Leading for Retention; Retrain, Develop, and Profit; and New Compensation and Benefits Strategies. There is a lot of value in these chapters-lots of ideas and perspectives. An exit interview guide will be helpful to those companies that have not taken advantage of this tool. The author seems to really hit her stride in providing ideas for readers in this section. The same holds for her conclusion, Becoming an Employer of Choice.
The book is well-written, filled with valuable information for the reader. The solid chapters are supplemented with a good resource guide and an index. I'd recommend this book for company owners, senior executives, and human resource professionals. As an ethical reviewer, I must share with you that I am co-author of "How to Become an Employer of Choice," a competing title in the same field. With that perspective, I would be quite comfortable recommending my clients read "Competing for Talent" as a supplement to my book.