This book is so needed today. So much of pop evangelicalism and even the mainline churches have unwisely and unthinkingly schmaltzed the Church's glorious message into a dumbed-down, styrofoam, homogenized pop culture framework and are submerging the Church's heritage into it. (See Marva Dawn's book "Reaching Out Without Dumbing Down"). I refuse to listen to my local Christian radio station because they've pretty much pancaked their format to just watered-down pop Christian music, pretty much devoid of hymnody or anything with any history to it. What if the World War II generation had demanded that the Church's glorious history and hymnody be replaced by Lawrence Welk-style tunes? That's exactly what's happening today.
Read Myers' book to find out the values of popular culture and how they compare to high and folk cultures. This book will provide you with much great background, and, most importantly, helps you to think Christianly. It's creative, intelligent and a very enjoyable read.