Boosting Brains

books:

	• Brain Boosters for Business Advantage: Ticklers, Grab Bags, Blue Skies, and Other Bionic Ideas Arthur B. VanGundy Pfeiffer, 1994 - 352 pages average customer review:based on 4 reviews view larger image
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Down to earth

Mr. VanGundy has written a book which is very helpful if you are looking for a book which is brief, precise and before you start to use any of the systems it is very accessable to look for the right kind of system in any given situation. I simply love the "professor" approach, as the creativeness is at the end all up to you!

Boosting Brains

Teams who have to create on-demand inevitably find themselves in need of new techniques for getting their mental juices flowing. As the pressure builds, efforts to be "creative" often result in long, unprofitable sessions of mutual angst and long lists of second-rate, derivative ideas. Brain Boosters for Business Advantage: Ticklers, Grab Bags, Blue Skies, and Other Bionic Ideas is creativity guru Arthur VanGundy's playful collection of genuinely fun exercises for massaging the mind. Each of the 101 activities is clearly described and illustrated, with a facilitator's insight into group creative process, and a scholar's devotion to accrediting original sources. Exercises are for both individual and group mindbending, but most are extremely suitable for team brainstorming. VanGundy isn't afraid to let us know which activities are his favorites. Among his favorites, one of mine is called "Balloon, Balloon, Balloon." It has just the right amount of zaniness and physical activity to loosen up mind and body. First, people are asked to write "silly, nonsensical phrases" on slips of paper. Some examples: "worm lips on parade, "rhubarb ink javelins," "rotating cat lemons," and "vibrating elephants in your ear." Next, the slips of paper are rolled up and put into balloons of different colors. Participants tap the balloons around the room for a few minutes, collect one balloon of each color, pop the balloons and use the combined nonsense to create new ideas. For example: "Pen holders built into a chair's arms (from "arms" and "rhubarb ink javelins.") and "A built-in stereo radio in the top of the seat back (from "back" and "vibrating elephants in your ear")." VanGundy is careful to guide the reader through the collection, recommending his favorites, indicating which of his Boosters would be best for which purpose: strategic problems, product and process problems, advertising/marketing problems, and people/human resource problems. He introduces the collection with some hard-earned wisdom about the nature of creativity and group under pressure. His chapter on Creativity Principles is comprehensive, succinct, and worth committing to memory. His one basic rule: "defer all judgment when generating ideas."

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Excellent

I'm the author of "Thinkertoys (A Handbook of Business Creativity)," ThinkPak (A Brainstorming Card Deck," and "Cracking Creativity (The Secrets of Creative Genius)," and, as such, I, generally read most everything that hits the market. Without hestitation, Andy Van Gundy's book ranks as one of the best. It's an excellent collection of techniques. Perhaps, one of the best on the market.

Buy This Book!

Arthur VanGundy is incredibly talented - both in that he can generate fantastic ideas, and, more importantly that he teaches it well. I highly recommend reading every book he has ever written. You will never regret it!

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The difference between the right book about creative thinking and the almost right book is the difference between lightning and the lightning bug. [This book] is the right book. It is lightning.
--Michael Michalko, Author, Thinkertoys and ThinkPak

Here are 101 fun, enlightening games and activities for sparking creativity and creative problem solving in individuals and groups. These idea-generation techniques, or brain boosters, lead to the A-HA! in problem solving.

VanGundy knows the field [of creativity and idea generation] backward, forward, up, down, sideways, you name it. . . . We suspect VanGundy knows the field as well as anyone, and probably better.
--Wayne Kirchner, Personnel Psychology

These proven idea-generators provide immediate results in: MeetingsStrategic planningNew product developmentContinuous improvement effortsTraining sessionsAnd more . . . just use your imagination!

Plus, this easy-to-read resource relates the major principles of creative thinking and explains how to successfully use the techniques. In no time, your organization will be on the road to greater productivity, ingenious problem solving, and improved bottom line results!

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