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The 21st Century Organization: Reinventing Through Reengineering (Warren Bennis Executive Briefing Series)
Warren G. Bennis, Michael Mische

Jossey-Bass Inc Pub, 1995 - 128 pages

average customer review:based on 3 reviews
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Easily comprehensible, though too simplified

The book gives a simple, hands-on overview about basic steps of one of the many so-much-talked-about management methods - Business Reengineering. The book uses outline method in describing the main steps to be taken in reengineering process. Therefore it may sometimes lack detailed reasoning of the background. However, with the help of handful of examples and illustrations, Bennis and Mische succeeded quite well in bringing such a complicated subject to wider public. In my view, it would be most useful for CEO-s who are under the time stress for it may be read through in just a couple of hours. I strongly recommend!


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Oversimplified

This book came up repeatedly under various search engines for "leadership." I would say it is probably a far more valuable resource for private-sector business folks. The book misses the mark on "leadership" analysis, but could probably be a McDonald's drive-thru success for the business world. I am not a student of business, but it appeared to wildly over-simplify a complex topic. I noted the author's doomsday-ish tone, particularly in sentences such as: "The choice is clear; Reengineer and flourish, or fail to reengineer and perish." The book was not one of the resources in the "leadership" arena that appealed to me.


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The authors bring a clear, concise and unique perspective to one of today's hottest business topics--reinventing existing corporations to make them more competitive and more successful in the coming century. The book provides a mix of actual cases, real examples, illustrations and text to explain the concepts, results, processes and common pitfalls of reinventing a corporation.



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