Make your boss read this one!

books:


	• Now Is Gone: A Primer on New Media for Executives and Entrepreneurs Geoff Livingston, Brian Solis Bartleby Pr, 2007 - 160 pages average customer review:based on 22 reviews view larger image
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highly recommended

Make your boss read this one!

Do you sometimes feel like you blinked and an entire new way of communicating appeared before your eyes? This book will get you caught up and ready to lead the next lap.

If you're already there but need to get a client, boss or business partner up to speed -- this is the book for them too.

You will see opportunities you hadn't even imagined once you've finished this book.

Get this book for your Boss

I picked up Now is Gone for a few different reasons. First off, I am always looking for new books to read that espouse opening up the marketing arena. Second, it was recommended to me by a friend. Third, I was hoping that it would be a book that I could use to introduce new media concepts to my bosses, who are not as familiar with it as I.

It was a great read (I know that the book was sort of rushed to press, so I'll forgive the typos) and turned out to be everything I wanted. Short, concise, succinct even. I put it in my boss' hands the day after I finished reading it.

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Great for beginners

Now is Gone was written for those who keep hearing buzz words like "social media" and "Web 2.0." It breaks down what social media is and how it will affect businesses and their nature of marketing at a ground level. The book flows very well from one item to another and it allows you to apply it to what you already know and figure out what you thought you knew when it comes to social media.

As a social media junky and practicing online networker, this book covers the most crucial best practices when looking at social media strategies. Namely, the transparency issue is essential to having a successful social media campaign. With the same fervor and passion that Cluetrain Manifesto portrayed, Now is Gone is perfect for anyone in business who is looking to crack into social media. Whether you haven't started yet or you have a campaign in place, this book allows you to evaluate your approach to elusive Web 2.0 users and engage with them for valuable returns.

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A Real Eye-Opener!

Livingston is one of the go-to guys in the new media space. Read his book and check his speaking schedule to hear him in person. While many of the other experts advocate the use of all the new tools seemingly for their own sake, he understands and explains the nuances of blending the new with the classic. He advises companies how to be part of the genuine conversation online rather than just jumping in and blogging, for example. That attitude alone makes his advice valuable and his observations astute. Nice job!

reviews: page 1, 2, 3, 4, 5

Now Is Gone seeks to help businesses embrace Social Media intelligently. Readers can learn if their organization is ready, how to begin, the predominant participation is marketing approach that other businesses are using, social media marketing strategies, and general social media insights. In addition to best practices, the book is laced with case studies that demonstrate corporate successes. This primer provides the quickest way for executives and entrepreneurs to figure out social media marketing.

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