Her story is well documented and lavishly illustrated in this keepsake volume. Included are numerous full-color photos of the famous Alexander dolls.
Early on Madame Alexander adored her step-father, Maurice,emulating his love of doll making and doll repairing. He is responsible for this country's first doll hospital located on the Lower East side of New York City. The family lived above this business.
With the outbreak of World War I and America's ban on German goods, including the dolls which were the family's best sales items, it seemed their business was doomed. But Beatrice and her sisters would not accept this. They put their heads together to try to determine how to make dolls without porcelain or kilns. The answer was, of course, cloth toys. Their first success was a Red Cross Nurse doll. Beatrice was the creative member of this team, coming up with ideas and issuing instructions on making her concepts a reality.
Building upon their success the Alexander Doll company moved to a large space in the late 1920s. It was not long before their efforts were rewarded with an order from FAO Schwarz.
The Alexander Alice In Wonderland doll debuted in 1930. Today, in an updated incarnation, Alice is still one of their most popular items. There were soon Scarlet O'Hara dolls, bride dolls, Queen Elizabeth II dolls, Eloise dolls, and more.
Today, the original issues of many dolls are prized items in collections throughout the world.
"Alex" is among the latest creations - she's a very modern miss in an extravagant gold gown or capris and crop top. Her wardrobe is extensive as is her following. But, to many, a Madame Alexander doll is the Mercedes of toys.