A superb guide on how to grow a six-figure income from a home staging business, national expert and author, Barbara Jennings of Decorate-Redecorate.Com, takes readers step by step through the maze of starting and growing a lucrative staging business, covering virtually everything one needs to know and do. With 37 years in staging, redesign, decorating and home business development, her large format, in-depth manual teaches the essential tactics and strategies so anyone can succeed who puts forth the effort. Holding nothing back, readers are privy to the inner secrets of stagers, can harness all of the author's insights, and avoid the pitfalls.
The manual is loaded with check lists, forms, over 140 pictures, how-to details and so much more. A free discussion forum is available to anyone interested as well as free newsletters on a wide variety of decorating topics (by visiting her website).
Well suited to anyone who loves decorating and working with people, staging is a fast growing industry with great profit potential no matter what the economic climate. How often does one get paid for doing what they love? Home staging combines decorating techniques with real estate strategies so stagers can effectively help owners sell their homes in record time for record profits, a vital service needed today more than ever. Written in a personable and conversational style, Home Staging for Profit is a must read for anyone serious (or just exploring). Photos capture the essence of staging while giving readers a clear idea of what to expect. No degree or prior experience is needed. The manual exemplifies solid business training plus decorating and staging specifics, including:numerous before and after pictures of actual recent projects (as typical of the industry)the top mistakes and common problems sellers makewhat stagers must do and understandhow to identify a home's assets and faultshow to interview and bond with real estate agentshow to interview and bond with home ownersthe five ingredients for a successful staging serviceprofessional image, attitudes and ethics neededhow to do consultations, submit bids, make presentationshow to set up the business, licenses to get and so forthhow to get clients and referrals from multiple sourceshow to profit from consultations and offer full staging serviceshow to promote, maintain and sustain the business indefinitelyhow to price services with confidence and easehow to protect, organize and prioritize.This detailed guide is the 2nd in a series. Her first very successful guide, Rearrange It, teaches how to start and grow an interior re-design business. This book also covers staging tricks for instant home appeal.
Readers will also receive:107 questions to ask agents and homeowners to help quote servicesdetailed pricing guidelines for furnished and empty houseslegal issues readers should know aboutextensive list of stager tools needed for actual projectsextensive cleaning and painting guidelinesa 29-page detailed checklist to make consultations easylist of over 300 possible business namesdetailed information on available visual aids, promotional tools, management tools, and dual certification courses, which were pre-developed to supplement reader's knowledge, increase confidence and hone design skills are also included (last chapter) Bonus Section includes:free access to multiple design and staging videos15 handy reproducible forms ready to gomultiple checklists and handout examples for value added services