Three main questions underlie the process:Why do you want to publish your book?Who is your audience?What makes your book different or unique?
Chapters cover such topics as:Learning about the industry and preparing the manuscriptPrintingAnnouncing your bookDistributionCreating a demand, touring, marketing--by far the longest chapter
This book has lots of great suggestions, but he doesn't go into any very deeply. At only 62 pages, this is useful as a handbook. It is geared toward writers who needs an overview of the process, particularly those wanting more traditional paper publishing for their books.