The book is divided into three sections. In the first part of the book, Chester explains Generation Why's traits, values, and perspectives-the good, the bad, and the ugly. Readers will gain valuable insights into a generation that will have a tremendous impact on the workplace and on society. This section of the book is well-constructed as a sort of stream of consciousness that will hold your attention as your knowledge expands.
The second section is filled with information and advice for employers. You'll learn about recruiting, training, managing, appearance, fun, recognition and rewards, and retention in bite-size pieces. The design of this book is quite appropriate, as it fits the way your mind must work if you are to be successful in connecting with Gen Why. And that takes us to the third section-ways to connect...and disconnect...with these unique individuals.
Now the fine points. This book delivers useful information, but it also provides interpretation. You learn and you understand after reading each section. The consistent format aids in absorbing the volume of knowledge presented in these pages. Call-outs will help scanning readers grab the high points, but don't be surprised if they pull you into the text looking for more.
Reading a book with this much detail can be overwhelming. In these cases, I find myself wishing there were some kind of a summary or explanatory index at the end of the book. Bullet points would remind me of what I'd read and help me "get" the major concepts without wading through all the text again. Chester has done us all a big favor by presenting such an executive summary, chapter by chapter, at the end of the book. You can actually start at the end of the book to get an overview, then dig into the details.
This book is designed for efficient use, as well as an effective vehicle to deliver a considerable amount of information. There are no guarantees that you'll be totally successful working with Gen Whys after absorbing this book, but you'll be miles ahead of those who haven't read it yet.
Side note: as a consultant and speaker, I address generational issues in my work. Even with my prior knowledge, I gained quite a bit from Chester's work and will confidently recommend it to all my clients who might employ these young people. Come to think of it, that would be all my clients. Employers, teachers, parents, preachers-read this book!
Employing Generation Why contains 11 comprehensive chapters on topics including: Recruiting, Training, Managing, Recognition & Rewards, Appearance, Employee Retention, and Making the Workplace More Fun.
It also identifies the ?8 Sure-Fire Ways to Connect with Generation Why? and the ?7 Ways to Immediately Disconnect with Them.?
Written in a conversational, anecdotal, prescriptive, and easy-to-follow style, renowned Generation Why speaker and author Eric Chester is causing the business world reevaluate its employment and management practices, and is showing it how to reinvigorate its businesses for growth by making them Why2K Compliant.