As an Electronic Commerce Consultant from Bombay, India, I really like the way autor has integrated real life marketing strategies with ones on the Internet. The strategies are applicable to businesses globally, and not just in countries which are way up in Internet maturity and penetration.
Perhaps the greatest misconception among online entrepreneurs is that running a business on theInternet should be similar to playing a computer game: all you need to do is concentrate on what'son the PC screen, and hit the right keys. Successful Internet entrepreneurs know how to utilizenot just online, but also conventional tools to promote their business: the telephone, the postalservice, local and national media, and many others.
Almost any Internet-based business can be a success. Hundreds of thousands of people aremaking a living online. All it takes is to think "business" instead of "Internet"; to seize everyopportunity, not just online ones. This book will teach you how to develop imaginative, flexiblebusiness thinking, and how to make your business (with an Internet site) -- not just your Internetsite -- a success. Learn how to:
* Start and run a business online with real-world common sense.
* Promote your business in dozens of proven, low budget ways -- online and off.
* Avoid the most common mistakes Internet entrepreneurs make.
* Combine Internet and conventional marketing methods to achieve financial success.
* Understand the nuts and bolts of business, promotion and advertising. Whether you are a beginner or a seasoned entrepreneur, this book will answer most of yourquestions about running a successful business online, and give you a realistic view of the rapidlygrowing Internet business world. It is sure to become a favored resourceon your business bookshelf. Parts of this book are used as academic teaching material.