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Bought, Not Sold: Single Agency, Buyers' Brokers, Flat Fees and the Consumer Revolution in Real Estate
Ray Wilson

Cogna Books, 1998 - 336 pages

average customer review:based on 8 reviews
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   highly recommended  highly recommended





Author is on target about who the agent really represents

Author describes the ultimate in real estate buying service. Hiring a real estate company to represent you the buyer instead of using an agent who drags you around to all of the "in house listings". The exclusive buyer agent works only for your best interest. You hire the agent to help you buy the best home, save money, and avoid surprises. Having bought three homes and using an Exclusive Buyer's Agent on our last home, I know from personal experience what a godsend this is. A true EBA tells the buyer everything. This is so popular now that almost all agents claim to be Buyer Agents, look for the company that does not represent sellers, hence "exclusive" buyer agents. All others try to get you to buy the in house listing and think you shouldn't mind their conflict of interest.


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Great book on the consumer revolt in real estate

This book is a great work on the inside on the real estate industry. The book tells what will happen in the future to the industry and why. I highly recomend this book to any realtors who plan on working for the next ten years.









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To buy or sell property, you NEED an Exclusive Buyers Agent

BOUGHT, NOT SOLD will help you recognize the consumer quality revolution in real estate -- it's all about customer awareness and empowerment. You now have resources at your disposal at an unprecedented level when you engage the services of an exclusive buyers' agent. Note: the term exclusive is most important.

As a buyer, your purchase prospects should be unlimited -- don't accept anything less. An exclusive buyers' agent will make available properties for sale by owner and even properties that may not be listed for sale. You didn't know that? Neither did we, but now we know that an agency's listings, or even those in the local Multiple Listing Service are not a complete presentation of what is really on the market!

For example, as a seller, you employ a real estate agent to help you sell your property; as the employer, you determine the level of service to be provided by your employee, as well as the fee you agree to pay for those services. Ray Wilson advises you on how to select a real estate agent to represent your interests -- and gives you information that empowers you as an employer, with practical advice on defining your service expectations. Insight into avoiding traps set up by the traditional commission set up in favor of listing agents is invaluable -- this is where you really can save by understanding details seldom revealed to sellers or buyers.

This book is highly recommended by the webmasters of pru-florida.com -- Prudent Florida Home Buyers and Sellers, the realty web site for consumers.


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This is a must for first time home buyers!

There is too litle written that takes a consumer/buyer point of view in the home buying process. This book and good support will save many buyers thousands of dollars.


Self-Defense for Buyers & Sellers

This book is about the real world that they did not teach me or my classmates in law school! I have been in the business of real estate brokerage and buyer agency for close to a decade and I still found myself highlighting throughout the book.

Six years ago organized real estate was still in a struggle to preclude real estate brokers and agents from representing buyers. Today, every part-time, know-nothing with a license is a "buyers' agent." (The organized real estate industry is still fighting laws that force them to tell sellers and buyers who they represent!) What do you really know about agents, selling real estate, or buying real estate? What does "buyers' agent" really mean? What are the agents' and brokers' duties? What does "your" agent owe you? Why is a dual agency too often dual fraud?

If you are about to enter the real estate game, this book will tell you the rules. Every homebuyer and seller needs this book for his or her financial self-defense and for his or her peace of mind. Will it matter to you if "your" agent harms you from malice and greed or harms you from simple stupidly? Trust me, it is going to hurt either way. You can pay attorneys thousands of dollars after the problem or you can read this book and preclude the problems before they happen.


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reviews: page 1, 2



Bought, Not Sold by Ray Wilson is a fascinating expose of a culturally-entrenched real estate profession holding buyers and sellers captive. This book now provides both with liberating knowledge. Unique among the many books advising people on buying and selling homes, it does not pretend to give the layperson professional real estate competence, but shows the way to find trustworthy agents and protect oneself from those who are not. As the cover proclaims, Bought, Not Sold is "what every buyer and seller should know before working with, or against, the pros."

It is also a story of real human interest with heroes -- buyer agents and certain seller agents -- struggling to bring consumer reform, and of real-life intrigue with plotting vested interests organized in a campaign to dupe lawmakers with pseudo-reform legislation, in effect sabotaging efforts toward genuine reform.

Historically, the real estate profession provided agency only to sellers, though buyers paid for all fees through the price, and although buyers in particular had to literally live with the consequences of buying without the protection of agency. Today, facing competition from genuine buyer's agents, and growing consumer awareness of their value, the traditional agents seek to change the laws so they can simply call themselves "buyers' agents" or "buyers' brokers."

Finally, Bought, Not Sold is a credible work with endorsers of national stature representing a broad spectrum of expert perspective. It is of value not only to consumers, but to providers in real estate and associated professions who want a realistic perspective.


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