Es la base para cualquiera interesado en Personal Branding

books:


	• The Brand Called You: The Ultimate Personal Branding Handbook to Transform Anyone into an Indispensable Brand Peter Montoya, Tim Vandehey Peter Montoya Pub, 2005 - 278 pages average customer review:based on 12 reviews view larger image
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highly recommended

Es la base para cualquiera interesado en Personal Branding

Yo he leido bastante material acerca de marketing para empresarios y para micro empresas, y ahora que leo este libro entiendo el por qué de las diversas recomendaciones que otros autores hacen. Yo creo que este libro es absolutamente necesario, para cualquier micro empresario o profesionista.

I had read a lot about marketing for professionals and micro business, and now I can understand the why of the other author's recommendations. I think this book is a necessity for professionals and micro entrepreneurs.

Very Helpful!

Do you want to brand yourself? This book with provide you with ideas to improve your image to others.

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The Brand Called ME

This book is chock full of great ideas that are completely applicable for anyone who is willing to take some time and effort. It's an easy read and an easy follow. As I read through each chapter, I got more excited about the possibilities not only for me, but for others that I know. I will be recommending this book to everyone I know who is any kind of entrepreneur. My brain is cooking with opportunities and ideas. My husband is a realtor and I will definitely be giving him the book to read next. Of course, not everyone can use every idea, but overall, most of these ideas can be put into practice with just a little imagination and initiative. I particularly enjoyed the Case Studies at the end of each chapter giving real life examples of how to utilize what is discussed in that chapter.

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Kindred Spirit Found in the Power of Branding!

What a find! I have been searching for a kindred spirit in the power of branding. And now I have found a kindred spirit in Peter Montoya. Peter not only shares, he promotes the belief that people, not the products and services, produce effective branding! And Peter with Tim Vandehey have written a "world class" primer that I believe is a must read for business owners and professionals who want to realize the power of branding. I strongly recommend the purchase and reading of this book and then putting its advice to work to Brand YOU!
Reviewed by: J. Glenn Ebersole, Jr., Founder & Chief Executive, J. G. EBERSOLE ASSOCIATES and THE RENAISSANCE GROUP (tm), Lancaster, PA. and Author of "Glenn's Guiding Lines - Thoughts From Your Strategic Thinking Coach" newsletter www.renaissanceman4u.com

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Nuts and Bolts of Branding YOU

Peter and Tim have done a fantastic job documenting the nuts and bolts of building your personal brand. Tom Peter's in his ground breaking book Re-Imagine tells us that we need to become our own company and sell ourselves to the corporations and then move on. Peter's tells you the WHY, this book tells you the HOW. They have an excellent section at the end of each chapter that leads you through your own personal brainstorming and gives you tips on mistakes to avoid that can kill you. This book is an easy read and one you will want to keep close to refer to repeatedly as you develop your business.

Buy this book! Five stars out of Five.

Read an outline for this book and the best in business thought at [...]

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reviews: page 1, 2, 3

Peter Montoya is the recognized leader in Personal Branding and The Brand Called You is the definitive work on Personal Branding. Want to make money with less work? Create a Personal Brand that tells customers how you're different from your competition and build your relationships with them daily. The Brand Called You is the ultimate resource for building your Personal Brand, one that sells you, not your product or company. With action plans, insight and case studies, The Brand Called You is your guidebook to getting the best customers, growing your business, and making more money.

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