Will It Sell? The best investment you will make.

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	• Will It Sell? How to Determine If Your Invention Is Profitably Marketable (Before Wasting Money on a Patent) James E. White James E. White & Associates, 2000 - 360 pages average customer review:based on 8 reviews view larger image
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highly recommended

Very helpful

This book convinced me that the idea I had wasn't profitably marketable. It's very blunt and to-the-point. He has a lot of tips and things to think about. I'm glad I went through the book before I wasted time and money. On to the next idea....

Will It Sell? The best investment you will make.

I am a patent agent. I am licensed by the US Patent and Trademark Office to represent clients as they apply for a patent. I recommnend this book to all my prospective clients, even though, after reading it, many decide not to hire my services. Why would I recommend a book that costs me business? Because it is in the best interest of my clients.

Mr. White is a crusty old marketing dude who is a straight shooter and does not care if he hurts your (the inventor's) feelings. Too often independent inventors, fall in love with their idea or invention and cannot see its shortcomings or flaws. Too many inventors run out and pay $5,000+ for a patent only to find later that they cannot sell either the patent nor the product. The author holds a mirror up for the inventor to determine the chances his/her product will have in the marketplace BEFORE they spend a few thousand dollars on a patent application.

Just as every new parent thinks that their baby is the prettiest, and smartest in the world, every inventor seems to think that their invention is the best thing since indoor plumbing. This trap of not being able to evaluate your invention objectively, can cost you big money. Mr. White can save you thousands of dollars on a so-so invention so you will have the money available to pursue that really great idea that is just around the corner.

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An older book full of useful content

As an information consultant to industry and the government during the 1980's, it wasn't until 1998 when James White noticed an ad in the Lansing, Michigan newspaper about an inventors club. He visited it a few times and decided to join. His outspoken advice led to a club presentation, and it was after the meeting he decided it was time to put this valuable information down in book form. 'The presentation was declared a success. But it was quickly determined that the speech, which just outlined the principles for determining marketability and getting to the market, had almost no apparent effect on the counter productive behaviors of most of the club members. In the middle of this book you will find a quote from Doug Tackens, president of a household manufacturing firm with over 50 years of invention experience, which defines marketing as follows:

Marketing:
Is getting the right product
To the right people
At the right price
Through the right distribution channels
By the right promotion.

This book gets you into the heart of the matters of successful invention from the very beginning. White doesn't mince any words on what he feels is the right route to inventing a successful product. There are already plenty of books about marketing your product, this book is about the product itself. The author urges the reader to stick with something they already know and keep it small (toaster sized).

Each step of the way, White has a unique evaluation system in place that lets you rate your progress. The book has a gold mine of references for those willing to do their homework - and let's face it, if you are not willing, you have no business trying to invent something! There are plenty of website addresses, many of which are now broken links due to the age of the book. In spite of that fact, White has some good advice - "If you don't use the Internet, you'll almost always find yourself eating dust these days."

I recommend this for any would-be innovator/inventor. It may not be the easiest book for someone to comprehend, so I suggest you take your time reading and absorbing the contents a few hours at a time. Make sure to highlight and tag the pages that benefit you the most. Also, note that there is some very specific technical information, such as what kind of computer to buy and what kind of ISP to get, that is obviously out of date. I think the value of the overall wisdom conveyed overrides this obviously archaic technical advice.

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Outdated

This was a good book in it's day, but it is sadly outdated. Much of the information is still useful and it does have a solid approach to product development, but with the global market as it is, this book misses the mark today.

reviews: page 1, 2

Describes many inexpensive ways inventors can figure out, while protecting all patent rights, what their idea's real value is long before it's necessary to spend money on the patent. Dozens of Internet and other resources are provided with complete instructions for using them to your best advantage. This book is designed as the first book a new inventor should read to figure out what they need to do, where they can get help, and how to avoid the costly pitfalls that every inventor faces. The marketing information provided and the many referrals to other resources will also be valuable to experienced inventors seeking to expedite the costly process of entering an unknown market.

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