A must read for consultants AND business owners

books:


	• How to Position Yourself As the Obvious Expert: Turbocharge Your Consulting or Coaching Business Now! Elsom Eldridge, Mark Eldridge MasterMind Publishing, LLC, 2004 - 269 pages average customer review:based on 30 reviews view larger image
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highly recommended

Life changing

If Think and Grow Rich by Napoleon Hill is on your bookshelf, this book deserves to be right next to it -- but read it and take it to heart first! The Obvious Expert is a classic like Think and Grow Rich, it is literally life changing, a pleasure to read, simple, clear and written from the heart.

there's nothing new here

This book has little new advice. I do like the spin of becoming "The Obvious Expert" in your field, but the path to this goal is about the same as can be found in other books for consultants or freelancers. In a nutshell:

* write a book
* write articles for a trade journal or magazine
* engage in public speaking
* offer seminars
* get free/low cost press coverage
* join a professional society or trade association
* build a website
* network

There are some useful tips, and the sidebar stories from various consultants are interesting. Overall not a bad book. A better choice is "Getting Business to Come to You" by Paul and Sarah Edwards -- less expensive, much longer, and with deeper coverage of each topic mentioned above.

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Know and Practice

Every consultant, entrepreneur and company should know and practice all the elements of becoming an "obvious expert" that are detailed in this book. For a second opinion on concepts found in my own book, "The Expert's Edge," get and read this book too!

The Obvious Expert

This is an excellent book. I wish I had read it when I started by law practice. A must read for anyone intending on starting a business.

A must read for consultants AND business owners

I highly recommend this book to anyone looking to differentiate the service or business. The information contained in this book is a must read if you want to build "your own professional brand" in the marketplace.

It is well written, easy to follow and LOADED with great ideas.

Do yourself a favor and buy this book.

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reviews: page 1, 2, 3, 4, 5, 6

In today's world, creating and managing your business visibility is vital to maximizing your career and earning potential.How to Position Yourself As The Obvious Expert will supercharge your business to ultrasuccess! Whether you are a consultant, coach or freelancer, you are always under the gun to attract more clients. Thanks to the proven strategies outlined in this book, now you really can. Finally, the Insider's Proven Plan with insight from this father and son team and 150 expert advisors to help you turn your income into six-figures or more!

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