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The Logic of Life: The Rational Economics of an Irrational World
Tim Harford

Random House, 2008 - 272 pages

average customer review:based on 32 reviews
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   highly recommended  highly recommended





Very Readable, and Interesting

ON the whole a fairly interesting book. I have read a lot of economics books and this is one of the better treatments of behavioral economics. The author is not an economist per se, so there isn't much new here, but rather an overview of other people's work, but he presents it in a very understandable and interesting way. The chapter on racism probably being the best example. My biggest criticism would be that he never really defines his terms. He never says was rationalism is, nor does he address the ways that people may not act rationally, so the book never really has a coherent thesis, but rather becomes a series of independent thoughts.


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Best of the current crop of pop-economic books

I've read a lot of books lately on human behavior, the economics of daily life, and game theory.

Although "Freakonomics" by Steven D. Levitt and Stephen J. Dubner is the most famous recent book of pop economics (and I did quite enjoy it), I think the best of the current lot is this one: "The Logic of Life: The Rational Economics of an Irrational World" by Tim Harford, a columnist for The Financial Times and Slate.

Harford takes on fascinating topics -- starting with the increase in the number of teenage girls performing oral sex! -- and explains why each behavior is strictly rational in an economic sense.

Now, yes, the behavior may not be what some people want -- but that's the point of the book: unless social engineers understand why it makes sense for individuals to behave as they do (and Harford's thesis is that almost all people do what makes best sense for them under their specific circumstances), any hope of changing that behavior is doomed to failure.

Other topics tackled include why it makes rational sense for companies to pay their CEOs what seem to most of us to be obscene amounts of money, and the various forces that contribute to the continuing disadvantaging of African-Americans.

It's a fascinating read, and it's also extremely well-written: clear, witty, and well-organized. Highly recommended.


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Human are both logic and irational creature

The principle of the book is not very alien that human have logical and irrational qualities but the to use economics principle to explain many social phenomena is indeed intriguing


reviews: page 1, 2, 3, 4, 5, 6, 7



Life sometimes seems illogical. Individuals do strange things: take drugs, have unprotected sex, mug each other. Love seems irrational, and so does divorce. On a larger scale, life seems no fairer or easier to fathom: Why do some neighborhoods thrive and others become ghettos? Why is racism so persistent? Why is your idiot boss paid a fortune for sitting behind a mahogany altar? Thorny questions?and you might be surprised to hear the answers coming from an economist.

But Tim Harford, award-winning journalist and author of the bestseller The Undercover Economist, likes to spring surprises. In this deftly reasoned book, Harford argues that life is logical after all. Under the surface of everyday insanity, hidden incentives are at work, and Harford shows these incentives emerging in the most unlikely places.

Using tools ranging from animal experiments to supercomputer simulations, an ambitious new breed of economist is trying to unlock the secrets of society. The Logic of Life is the first book to map out the astonishing insights and frustrating blind spots of this new economics in a way that anyone can enjoy.

The Logic of Life presents an X-ray image of human life, stripping away the surface to show us a picture that is revealing, enthralling, and sometimes disturbing. The stories that emerge are not about data or equations but about people: the athlete who survived a shocking murder attempt, the computer geek who beat the hard-bitten poker pros, the economist who defied Henry Kissinger and faked an invasion of Berlin, the king who tried to buy off a revolution.
Once you?ve read this quotable and addictive book, life will never look the same again.



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