A brainstorming guide to becoming remarkable

books:


	• Word of Mouth Marketing: How Smart Companies Get People Talking Andy Sernovitz Kaplan Business, 2006 - 216 pages average customer review:based on 91 reviews view larger image
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highly recommended

Excellent Book

I just finished this book as part of an ongoing project on developing WOM strategy for my company and found many great ideas in the fast reading, straightforward book. The author is the President Emeritus of the Word of Mouth Marketing Association (WOMMA), and there is a bias in their direction, but it is an excellent organization with a lot of good information and networking. The only missing element is marketing research - the author clearly alerts readers about the lack of research in the introduction as he wanted to keep the content fluid and full of ideas rather than an academic analysis of statistical research. It would have been nice to see measurable evidence of the effectiveness of his 5T approach. Yet...

Good book. Fast read. Great ideas.

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It Works. Honestly.

I have a bookshelf brimming with business books, but Andy's is one that's dogeared, highlighted, post-ited(???) and a continual go-to reference for me. The Five T's are clear, insightful, and compelling (because they work - how's that for a new concept?).

Andy's writing is witty, concise, and you can breeze through this book in a day or two. But the ideas and concepts are workable for the long haul and they're a staple in my marketing arsenal (in fact, quite the cornerstone in many ways). A practical, common sense guide for bringing the best in marketing back to its very essence.

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Good Book on WOM

I liked this book on word-of-mouth of marketing, but I didn't love it. I've read other books on WOM, which provide better information. In my case, I use WOM to market my books. While this book is applicable to marketing books, "Plug Your Book" is better. That's not to say that this book isn't worth it. It's full of valuable information for anyone who is new to WOM marketing.

I especially liked the examples the author uses and how he broke WOM down to a science. He provided a pie chart that shows that at least one third of sales comes from WOM.

The reason I gave this book 4 stars instead of 5 is because I don't like how it rambles on about the importance of WOM. When I write or read, I like it be straight and to the point. That's why so many books are thick; they ramble. My books are thin; I write about thing and then move on.

Brandon Simpson

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A brainstorming guide to becoming remarkable

This book is exactly what it promises to be...a fun, practical, hands-on guide to the art of word of mouth (WOM) marketing. This book is about getting back to the basics and fueling your desire to build a remarkable organization. The quick summary of what's in the book...

* 3 Reasons People Talk About You
* 4 Rules of Word of Mouth Marketing
* 5 Ts of Word of Mouth Marketing
* 6 Big Ideas: Deep Stuff That Changes Marketing Forever

The first 59 pages of the book give a thorough, yet concise, overview of the concepts of WOM marketing. For me, the really juicy stuff began on page 61--the HOW-TO section. (That's the pragmatist in me.) Page after page, I found myself writing down ideas, usually a spin-off of something Andy's seen or done...which is a considerable amount. Going back through my notes, many of these ideas are things we can do right away along with things we should have always been doing, but somehow got off track. This book is like a brainstorming guide...it helps you focus on the WOM concepts that matter most.

Word of warning...if you're looking for detailed, data-driven analysis of WOM, this is not your book. Most of the negative reviews on Amazon criticized the book for being too "obvious" or "simple." I'd argue that it's the simple and obvious ideas that make this book so powerful, not just for marketing and PR professionals, but for anyone in your organization who interacts with your customers and prospects.

BONUS: One of the 5 Ts of Word of Mouth is TOPIC. People often latch onto the most unexpected topics and we need to have the courage to run with it. Andy uses the example of RedEnvelope. Their unexpected topic? Beautiful gift packaging. I've personally ordered from RedEnvelope...it was a gift for my mom. The first thing I heard from her after she received the gift? "The package was just beautiful! It came in this great red box with a giant bow!" She told all her friends about her "gift in the big red box." Not only did I look like the world's greatest daughter, but RedEnvelope likely got a few new customers.

What's your big red box?

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Word of Mouth Marketing

First of all, any book that is referred by both Seth Godin & Guy Kawasaki is worth buying (no matter how much it costs).

I loved it. I have notched the pages - over half the book. Underlined great information and thoughts. Wrote notes for my business. I can't say anymore. Make your company unique and different by buying this book.

reviews: page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Who Is Talking About You?

Master the art of word of mouth marketing with this fun, practical, hands-on guide.

With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world?s most respected and profitable companies get their best customers for free through the power of word of mouth.

Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz?when to use them and how simple it is to make them work.

Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner?and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion?and why some multi-million-dollar advertising campaigns fail to get noticed.

Open your eyes to a new way of doing business?that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.

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