inspiring and good introduction to entrepreneurship

books:


	• Campus CEO: The Student Entrepreneur's Guide to Launching a Multi-Million-Dollar Business Randal Pinkett Kaplan Business, 2007 - 288 pages average customer review:based on 10 reviews view larger image
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highly recommended

excellent book

This book Is original,and It makes everyone feel they have a chance regardless of their situation.

THE BEST IN ITS CLASS

Having seen Dr. Randal Pinkett's impressive performance on "The Apprentice," I was naturally curious about his appearance recently on a television program. (I forget which one.) He was promoting his book "Campus CEO: The Student Entrepreneur's Guide to Launching a Multi million Dollar Business." Since I need all the help I can get when it comes to building a business, I ordered the book, simply on the strength of my impression of him from "The Apprentice." He seemed like one of the few contestants on that show who ever really listened to other people. He was genuinely interested in where the other person was coming from.

Having received the book, I can say that it is by far the best nuts and bolts start-up business building book that I've ever read. And, since I have such a very powerful offering myself, I need a great deal of help to harness and unleash its power, and so I've read a great deal of books to help me along my path.

Dr. Pinkett's book is filed with vital best practices, some of which I'd already completed, and thus I can say it's just spot on about what to do, in very concrete terms to make a big difference with people who are your clients, and to do so in a way that is profitable. It is filled with both practical and scholarly references so that one can find more in-depth information on just about any of his topics if one should so choose.

I can not recommend this book highly enough for anyone who does not have an MBA and who wants the next best thing.

Sincerely,
José Angel Santana, Ph.D.

"The final frontier may be human relationships, one person to another."
-- Buzz Aldrin, Astronaut

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inspiring and good introduction to entrepreneurship

I found this book to be a relatively fast and easy read. First and foremost, Pinkett does a great job of instilling entreprenurial confidence in his student readers. Beyond that, the author ties in his own past experiences well with each chapter. This real world dialog greatly aids in the books overall credibility. While the book does not provide all answers, it does not attempt to. Pinkett gives just enough information to get the reader's wheels turning. From there, the entrepreneur within is supposed to take over. While the contents of the book apply to all business enterprises, the author does a good job of really hammering home the unique opportunities young student entrepreneurs hold (particularly in the later chapters). For aspiring campus start-ups, I would recommend a combination of both Campus CEO and a more comprehensive entreprenurial MBA style of book.

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Not just for students

This book is FABULOUS! I am just starting my first business and this book is full of suggestions and strategies on how to make your business a success. He speaks a lot about his own venture, which he started in college, and it got to be the multi-million dollar business it is today. I think the best part about the book is that he gives links and references on where you can put some of his suggestions into action, like finding a mentor, or applying for grants. Of course the book does give info specifcally for students, ie. expanding your business by leveraging one's professors. Overall, the book was great, highly recommend.

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Excellent Advice for Aspiring Entrepreneurs

As an entrepreneur and teacher of entrepreneurship at the college level, I'm constantly on the lookout for quality materials for students. This book is exceptional. First, it's well written and easy to follow. Second, it's full of practical advice from someone who clearly has an intuitive understanding of the subject matter, as well as the experience of having done it himself. Finally, as noted by other reviewers, Dr. Pinkett's book is inspirational. Campus CEO is a winner and well worth the investment.

Steven K. Gold, M.D.
Author, Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture

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reviews: page 1, 2

Every year, hundreds of thousands of students in the U.S. enter college totally clueless as to their choice of a major, and even less sure about what they will do with the rest of their lives. But for a growing number of students, the financial pressures of college are far more taxing than the academic rigors of campus life. As a result, many students rely heavily on financial aid, loans, part-time jobs, strict budgets, and whatever money their parents can afford to send them. Many students take dead-end jobs with no relevance to their college programs, while others even work on a full-time basis?sacrificing grades for dollars?and unwittingly setting themselves up to become college drop-outs.

However, students don?t have to suffer through a penniless college existence, nor must they wait until after graduation to find a career and make money. Instead, they can generate income by launching their own businesses while on campus, taking advantage of the period in their lives during which any number of once-in-a-lifetime perks and resources are readily available to them. The Campus CEO walks any would-be entrepreneur through all the necessary steps to launching a profitable, campus-based business, while simultaneously achieving academic success. Regardless of major, background, or area of interest, readers of The Campus CEO will learn how to turn their academic and professional dreams into reality.

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