books:
•
Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World
Ken McArthur
Career Press
, 2008 - 256 pages
average customer review:
based on 16 reviews
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highly recommended
Shave Years off of Your Learning Curve
As of this review, I do not know the author personally
however after
painfully learning over the years much of what was so generously shared here, I can assure you that after carefully studying this book, this guy definitely knows what he's talking about.
This book can literally save you thousands in misspent time and money by providing you with a high-level road map for carving out your space in the business
world
. I do wish I had this book 5 years ago!
The only negative with this book is that although I'm truly grateful for what the author did choose to include, the book left me wanting a tad bit as each chapter could easily have been extended to be its own book. Let's hope for many more follow-up books from this author in the years to come.
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What Kind of Book Am I?
Although this book has a lot of helpful and interesting information, it suffers from a key problem - it doesn't know what kind of book it is. By that I mean that author Ken McArthur seems as if he was at times penning a self-help book, then a very technical
how-to book
, or was it a how to
make
a lot of money book, or maybe it was a book warning about the perils of selling an online product, or maybe it was about the difficulties of making a lot of money - wait no, it's an inspirational/motivational book. All these areas are covered to some extent, and give the book a kind of haphazard feel. When you
get
to an interesting section, it's like driving on an otherwise mediocre scenic tour and suddenly coming upon a really beautiful site.
The book is also at times a frustrating read because McArthur covers important topics on a general level, leaving the reader thirsting for a very specific example. Take online products. Please provide a specific, detailed example. He gets specific at the end when he talks about his online product, but even there it not detailed enough. Maybe this book was really just promotional material to go to his website and buy his product.
Part of me wants to give it a 4, but I think a 3 is more justified because in the end I am left with the feeling that there surely are other authors with more focused things to say.
One last thing - a pet peeve. I really don't like when authors quote themselves in a book. What's up with placing your own quotes in shaded boxes? If something is really quotable, it should be done by readers and not by the authors.
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This enlightening book by Ken MacArthur is a must read.
Even if you are an advanced and experienced internet marketer, this enlightening book by Ken MacArthur is a must read.
IMPACT
has forced me to
make
a solid and calmed recap of all that I have learned about internet marketing during two years of compulsive purchasing and avid reading of downloadable courses and ebooks (much of the them not worth the price I paid) about this matter.
With his simple, close and clear tone, Ken MacArthur covers all the key matters that you need to know if you want to impact others in a positive way - especially if you want to make your voice listened by thousands with respect and receptivity.
He gives you the keys to make your "impact" system, the rest is up to you... Once you have read the book, don't stop... you must to take actions that Ken has s
howed you
. You should take lots of notes when reading this book.
If you are a beginner in the internet marketing arena, I have no doubt that you will save an important amount of time and money (not like me) if you read this book. I wish it had fallen into my hands two years ago!
Also Ken's teaching goes beyond the mere book. As a continuation of it Ken has a website that contains quality complementary information and resources. As stated on the back cover of the book, Ken offers ... "A free step-by-step guide with hundreds of hours of audio and video instructions to help you create your personal impact plan."
Thanks for writing such a helpful book, Mr. MacArthur.
Alex Perez-Prat
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I Was Too Busy To Read It-But Couldn't Put It Down!
I'm a teacher, software creator, and internet marketing coach. When I got this book from a seminar recently, I thought it would be a nice addition to my library that I would read "some" day when I wasn't so busy.
One day my internet connection went on the blink. I was annoyed, but decided to spend my time productively instead of whining. I chose to read Ken's book,
Impact
. After all, he had signed it for me at the Masters Seminar in Chicago.
The book captivated me as did the author.
A few pages into the book, I saw my instant messenger pop back up. I had tons of action steps written for the day, yet to be done, but I was not about to put the book down. I was like a sponge soaking up life for myself and my business. I could relate so well to everything he was saying. He gives solid, usable content, not just concepts or fluff.
It is clear that he is an expert marketer because he understands every aspect of marketing-but he especially
get
s
how valuable
relationships are to building a true foundation of a successful business.
It is officially on my "must read" list for my internet marketing students.
The book covers crucial information on publicity, psychology, leveraging, launch strategies, building revenue, outsourcing, automating, and much more that every serious marketer should know. The resources inside the book are amazing, but he goes a step further and adds bonus links to resources online for those who want more.
It doesn't matter if you are a new affiliate marketer or own a thriving business-you'll enjoy and benefit from reading this book. You'll thank me later if you just click the order button now. It's that good.
Kristi Sayles
http://SmartAuthor.com
http://TalkwithExperts.com
http://SmartAuthorSystem.com
http://SpecialReportGenerator.com
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Informative
Very informative. Lots of information, resources and guidance. This book is truly a must read!
reviews
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How
can one ordinary person
make
a
difference
in this
noisy
world
?
Some people spread a simple message that is so compelling that their voice is not solo for long. People rally around their message and spread it like wildfire.
Impact reveals
the key strategies used by some of the most influential people in the world. These people create measurable and undeniable impact on
millions
of people. The stories of these people and ordinary people alike, illustrate vital strategies that enable you to create your own legacy.
How does one person touch millions of lives and have an impact on the way people think and act? Many people dream of having that kind of effect on others' lives, but few know how to accomplish it.
If you want to make a real difference in peoples' lives:
* Your ideas, products, and services must be
noticed
.
* The news must be spread quickly.
* Your projects must be sustainable over time.
Impact will delve into stories of ordinary people who have left their marks on the world. You will discover very select and simple actions you can begin implementing today to ensure impact on a massive level. You'll learn how to:
*
Get noticed
in a world that doesn't want to listen to you.
* Find your audience and make them your advocates.
*
Motivate millions
to action.
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