Really good book on building a values-based business.

books:


	• True to Yourself: Leading a Values-Based Business (Social Venture Network) Mark Albion Berrett-Koehler Publishers, 2006 - 171 pages average customer review:based on 25 reviews view larger image
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highly recommended

This is THE book for aspiring social entrepreneurs

While most of my Babson classmates are pursuing jobs in the corporate sector, I am working on a business plan for a values-based business which I hope to start after graduation this December.

Mark, thank you for providing me with a guideline.

--Derek Marin

Reassuring guide to making money and doing good

Mark Albion explains a very contemporary balancing act: how to run a business based on values and still make a profit. Companies ranging from Starbucks and Ben & Jerry's to small bakeries and toy makers have prospered while supporting the social concerns of their founders and employees. Building such values-based businesses is not easy. They face the same profit-and-loss problems as other small companies, plus they take on an additional layer of social issues. Albion tells his personal story, buttressed by corporate examples and interviews with 75 owners of values-based businesses. getAbstract suggests this book full of practical advice to anyone who is willing to sign up for the challenge of running a values-based business.

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Thank you Dr. Mark Albion

Great information and I will use in my life. Thank you Dr. Mark Albion, you are the best!!!!

Really good book on building a values-based business.

This book gives good insight on how to build a successful business that goes beyond just profitability. Mark Albion describes how to strike a balance between personal values, profitability, corporate social responsibility, and environmental contributions by what he calls the "five values-based leadership practices". I do recommend this book to those interested in learning the characteristics of a values-based business leader.

Joseph Morgan
MBA Student at Loyola University New Orleans

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reviews: page 1, 2, 3, 4, 5

Many leaders of small businesses want to serve the common good, but everyday pressures can make that extremely difficult. What tools are available to lead an organization that's obligated to more than the financial bottom line? Utilizing a sleek, condensed format, "True to Yourself provides potent, practical advice for leaders looking to make their small business profitable and sustainable. Arguing that small-business leaders that look beyond the bottom-line are not only more fulfilled, but also more successful, author Mark Albion shows how by embodying competence, commitment, and compassion any small businessperson can lead more effectively. A series of five best practices forms the basis of a full plan to that shows readers how to bring the three C's to their business. Equally useful for those starting out or veterans of many years, "True to Yourself reveals tried-and-true methods for keeping a values-based business on track.

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