Brilliant and Eloquent Delineation of Basics

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	• Harvard Business Review on Customer Relationship Management C. K. Prahalad, Patrica B. Ramaswamy, ... Harvard Business School Press, 2002 - 224 pages average customer review:based on 5 reviews view larger image
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highly recommended

Brilliant and Eloquent Delineation of Basics

This is one in a series of several dozen volumes which comprise the "Harvard Business Review Paperback Series." Each offers direct, convenient, and inexpensive access to the best thinking on the given subject in articles originally published by the Harvard Business School Review. I strongly recommend all of the volumes in the series. The individual titles are listed at this Web site: www.hbsp.harvard.edu. The authors of various articles are among the world's most highly regarded experts on the given subject. Each volume has been carefully edited. An Executive Summary introduces each selection. Supplementary commentaries are also provided in most of the volumes, as is an "About the Contributors" section which usually includes suggestions of other sources which some readers may wish to explore.

Some of the most valuable benefits in this volume are provided by comprehensive charts which, all by themselves, are worth far more than the cost of the book. Here are a few examples.

* The Evolution and Transformation of Customers (page 4) and The Shifting Locus of Core Competencies (page 7): both are provided by C.K. Prahalad and Venkatram Ramaswamy.

* Are Your Retail Pillars Solid -- or Crumbling? (page 52): Leonard L. Berry identifies the major differences between inferior retailers from superior retailers.

* The Three Dimensions of Synchronization (page 90): Mohanbir Sawhney explains how any organization can present a single, unified face to the customer -- one that can change as market conditions warrant -- without imposing homogeneity on its people.

* One Destination, Five Roads (page 111) and Teams and Work Groups: It Pays to Know the Difference (page 123): Jon R. Katzenbach and Jason A. Santamaria explain how five practices followed by the U.S. Marine Corps enable it to outperform all other organizations in terms of "engaging the hearts and minds of the front line."

These and other charts are especially helpful whenever a reader wishes to review the key points in any of the eight essays, each of which provides cutting edge thinking and eminently practical advice. Although no bibliography is provided, those who wish to consult other sources need only read the About the Contributors section which will direct them to those sources.

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Customer service, not CRM

This Harvard Business Review title is not about Customer Relationship Management, but about customer service. If you are interested in Customer Service I must say there are at least 3 articles very useful and interesting. If you are searching for CRM, this is not going to fulfill your expetations

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Short, strategic and wise

It is a very short book that touches the essentials of CRM from the most wise prespective I have seen. Shows that the success in CRM depends only on the concepts described in this book and not on any IT system.

Excellent presentation of perspectives

I bought this book along with the book "Managing customer Relationships" a strategic framework by Peppers and Rogers and read both.

This book is very concise, easy to read and a powerful capsule of valuable perspectives by different experts on the aspect of Relationship management. It delivers the concepts with a punch and presents those concepts and recommendations that are relevant to all organizations today. You will find that many of these concepts are not in vogue in most organizations today, i.e., the book is well ahead of its times and presents some good perspectives of where organizations should be in the years to come.

Worth a read. Does not talk much about traditional Relationship theory but more about practical approaches and perspectives to Relationship management.

Combined with a solid reference on Relationship theory by Peppers and Rogers, I have entered a whole new world of enlightenment on Relationship management, which incidentally happens to be my job, and in a company that is well ahead of 90% of organizations in its innovative business model that is already customer centric.

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The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service.

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