Part I - Know How GroupsDetails specific skills in 10 groups by saying 1) why they're important 2) how college-level coursework can help you develop them, and 3) how activities, jobs, and internships can help you develop them.
Part II - What you should be doing in college to help yourself get a job/internshipExplains the idea of an apprenticeship, how to make college choices, volunteering, thinking BEYOND college, and more
Part III - Planning your successMore on careers, improving your "know how" skills, and how to use show off your know how skills in your resume and cover letter
Part I I found useful for some skills and a lot of fluff for others.The explanation of the skill itself is mostly useless and consists principally of 1) a discussion of a rather irrelevant quote put at the top of each section, 2) how you might use it in a business/management type position. Of course that helps you out if you enjoy irrelevant quotations and are heading for a career in management, but be warned - this book was written for liberal arts majors. That is the type of student this author has had the most experience with and portrays most skills that are necessary for a position in sales, management, or some other business-oriented capacity. It's not for engineering majors.
Parts II and III I found very useful and eye-opening was the discussion of internships, jobs, and other activities outside of campus that comes after Coplin's foray into "know how groups." It details how you can use your connections and campus/online resources to find a career-starting experience at a relevant company. It also sheds some light on the internship experience and why it's important to "pay your dues."
If 1) you're majoring in some liberal arts field, or 2) want to learn more about what you SHOULD be doing with your time in college, this book is for you. But don't pick it up if you want to go to med, law, or some other graduate school. There are simply better titles for guiding you to those areas.