Great to ponder; don't read it straight through

books:


	• IdeaSpotting: How to Find Your Next Great Idea Sam Harrison How, 2006 - 256 pages average customer review:based on 13 reviews view larger image
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highly recommended

Great to ponder; don't read it straight through

Ideaspotting is an intriguing book that would make a great college graduation gift. It can teach the uninitiated new ways of looking at the world and ways to think through problems, take notes and get inspired. It seems to owe at least a little of its existence, as do most books in the design/brand/marketing space these days, to The Brand Gap

For those not set for graduation, I would recommend spending your money on Ideaspotting. It will fit nicely on your shelf next to the other books you use to get your creative juices flowing (or read during long conference calls). It has some thought provoking ideas and, I believe, can help expand your thinking.

I give it a real world rating of 3 stars. The Brand Gap and its sibling Zag are both 4 star books. A 5 star book has yet to be written.

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Quick morning reading

It is a fun, well executed little book full of quotations what other people did or do and ordinary things most of us know, but tend to forget. Do not expect any miraculous formulas how to come up with the most amazing creative ideas easy and quickly. It is not there. It is good to flip through over your every day morning coffe or tea and suck out one or two ideas for the day.

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Quick Excellent Read

I read this as soon as it arrived in the mail, and was done with the book several hours later. I'm a graphic designer and was in a bit of a creative drought, and reading this book really helped lift my creative spirits and got those creative juices flowing. There's lots of inspirational stories about Fortune 500 companies and their design teams, and what they do to get their staff motivated and creative. I've already started implementing several of the ideas into my own staff at work. This is a must read for anyone looking to get that creative spark going.

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Get those creative juices flowing

A very quick read (could easily be knocked out in a weekend), this book is a good mixture of actionable items and creative stimulation. Get out of your comfort zone and pay attention to everything around you is one of the themes of this book along with taking good notes in some fashion because your creative thoughts and ideas may not be as easy to remember as you believe they will be at a later time. Anyone can be creative if they put themselves in a postion to encourage it.

Overall, I really liked the book and appreciate the advice and action items contained within. If you're looking to stimulate your creative juices, get and read Idea Spotting. I also read Zing, and Idea Spotting contains similar material so if you're wondering which book to choose--go with this one.

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reviews: page 1, 2, 3

THE NEXT BIG IDEA IS OUT THERE?YOU JUST HAVE TO KNOW HOW TO SPOT IT Creativity is crucial to business and design success. How do you unleash bursts of creativity, increase occurrences of spontaneity and ultimately find great ideas? Through anecdotes, interviews, quotes, tips, creative exercises and success stories from the biggest corporations in the country, author Sam Harrison shows you how to think outside the box?then throw away the box for good. You?ll be encouraged to: *Listen and observe *Step outside your daily routine *Explore through travel *Find ideas in nature *Break out of ruts *Learn from mistakes *Get past the surface *Connect existing ideas Busy professionals CAN learn how to peek under the mundane to find the magical, to find insights rather than information, and to learn what makes their clients laugh, cry, scream?and ultimately buy. "One good idea is all you need to change your life; this book shows you how to find it."

?Brian Tracy, author of Getting Rich Your Own Way "If the best way to find a good idea is to find lots of ideas, then here?s the best guidebook I know for your hunt."

?Brian Collins, Ogilvy & Mather Brand Integration Group "Exercise for the brain is just as important as exercise for the body. In Ideaspotting, Sam Harrison stretches your mental muscles in a way you?ll never forget."

?Al Ries, author of The Origin of Brands

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