Having gone through the process of getting sales and operations on the same team and having seen the benefits of the change prior to being introduced to Mark and Suzanne, I highly recommend embarking on the change process. That said, this book will be of great assistance, and may even be the difference between success and failure.
Every company is different and requires its' own plan and leadership. This is not a "cook book" where you pour in some ingredients and bake it for one hour and everything comes out just the way you want it. Instead, this is a guide book or a map that helps you decide where you want to go and then points you in the right direction. You have to supply the thought processes for your company, your politics, etc. It will allow you to gain an understanding of the need for as well as the process you must go through in order to be successful.
The examples in this book are numerous and extremely helpful in understanding the why as well as the how to.
It is not rocket science but it is tough work. As the book points out, the benefits are huge but there are dangers and hardships to consider as well. This book will help you identify those areas and avoid the pitfalls.
Suzanne Jones and Mark Heisler not only have lived in the trenches but have also come up with a "roadmap" to fix this age old problem.
Their thoughtful insight and practical solutions will work for businesses of any size and dimension. This book is MUST reading for all businesses and their team members.