PC is fun and remarkable. Allow it to entertain you....

books:


	• Purple Cow: Transform Your Business by Being Remarkable Seth Godin Portfolio Hardcover, 2003 - 160 pages average customer review:based on 173 reviews view larger image
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highly recommended

Seth is the master!

Easy to read, no nonsense. I love this book and it makes so much sense. I would recommend it to anyone in business... not just the marketers or the executives... everyone. We can all find the Purple Cow in our business or create one!

PC is fun and remarkable. Allow it to entertain you....

Criticizing Seth's work on this one is just silly. Silly because I don't believe that the authors intention was deliver reams of quantitative analysis. It is a terribly simple concept that has expontential marketing value if your company can consistently replicate its core concept. There in lies the dichotomy. If you are a PC, can you stay the same and expect PC results? No. Your company must reinvent itself time and time again to remain a PC. Its hard. Its worth it. Your customers will keep coming back. Seth is an entertaining and powerful author. He has cool ideas and makes contemplating and reading about business fun. It should be. If you aren't in the mood to learn and have fun, pick another title. That should be obvious from the slip cover. I have been a Godin sneezer for years. It is practically impossible for me not to be. Seth is a master story teller and his insights have significant value. Have some fun with your life, read Purple Cow. Any comments are always welcome.

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Short, Sweet, and Accessible

At the heart of this book is the notion of "Moore's idea diffusion curve". It's just a bell-curve that shows innovators (sneezers), early adopters, early/late majority, and laggards. The central theme of the book is that you need to target the front of that curve by appealing your "remarkable" product to them as a niche, and treat them very specially.

Contrary to the most popular review here (quite negative) calling this book an unnecessarily expanded essay, I would argue that Godin covers a lot of ground in a concise 137 pages. And you don't need an MBA to understand the principles. This book is required reading for anyone looking to start a business.

The most resonating take-away is that marketing has worked its way to the front phases of product development. If the product can't *be* the marketing, then it will fail. This means that developers/engineers need to understand a bit about marketing, and need to be able to include and work with marketers from conception.

In the few hours it took to read through "Purple Cow", I've been able to take away quite a few valuable insights:

- The days of the "Hurricane Effect" (traditional massive blitz marketing, e.g., TV commercials, banner ads) are over

- Understand the importance of the idea curve (a simple concept) and its ripple effect.

- Employ market-centric design (marketers need to be a part of early design phase).

- At the front of the curve are sneezers -- a very loud group of users who will do your marketing for you.

- Treat the sneezers individually and personally, as your most valuable asset. Overwhelm that small target, and please them in every way possible.

- You can only attract sneezers by being remarkable (a purple cow, stand out, break the rules, do the unsafe thing, etc).

- The marketing *is* the product (the Leaning Tower of Pisa markets itself just in its name), and a good slogan is essential.

- If your product is not innovative, start over.

- Find an edge of the market, go to it and beyond.

- Resist the temptation to "milk the cow" (be ever seeking the next purple cow).

If you must pay $[...] for this book, it is well worth it. But given its popularity, you'll likely find many copies at your local library. In reading this you'll probably become a Godin fan. His blog ([...]/) continues to discuss material similar to that found in this book.

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I love the simplicity of this classic

Seth Godin is brilliant at seeing the core of a problem and giving a one-liner to sum it up.

The concept of working out how to be a purple cow is one of the most brilliant flashes for remarkable advertising.

Thank you Seth - You really clarify marketing

Marketing Gem

This compact, but powerful book showed the way for other authors to explore non-traditional, non-MBA marketing approaches. You can't put lipstick on a pig and hope no one notices it's a pig. You've got to stand out like a purple cow, hence the book title. The only way: Make products and services that matters, that people talk about, and that they ultimately want.

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reviews: page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.

Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.

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