Great current concise review about marketing within the net. As the author stated its pricey for the size...

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	• Meatball Sundae: Is Your Marketing out of Sync? Seth Godin Portfolio Hardcover, 2007 - 256 pages average customer review:based on 39 reviews view larger image
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highly recommended

Want to be ahead of the curve? Read this book!

Bestselling author and marketing Seth Godin has a message for you and your company - adding New Marketing elements to your existing marketing scheme is liking putting whipped cream and a cherry on your meatballs = Yuck! In fact, fourteen trends are relentlessly changing the way you need to do business, and if you choose to ignore the trends, your future looks bleak. This fascinating book tells you how the world has changed in the past, how it is changing today, and what you must do to survive and thrive in the new economy.

Overall, I found this to be a fascinating book. I loved the author's explanation of the history of marketing (Josiah Wedgwood, you radical revolutionary you!), which I found quite illuminating. But, even more interesting is his explanation of how the world is changing now. I thought I knew what was going on, but I now see that I didn't really understand it all.

This is a very interesting book, one that must be read by just about any working adult. This is because, even if the trends the author describes haven't affected your business yet (and I really doubt that), they will have a colossal affect in the future - and I am not just talking about marketing. I highly recommend this book to anyone who is interested in the near future, and wants to be ahead of the curve.

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Interesting and useful insights

Easy read and yet, interesting and informative. Useful insights into the marketing landscape. Not a 'how-to' book.

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Slap yourself

This book offers a good bird's eye perspective to the marketing of today and the future. The "cheese has been moved" from old way to new.

Definetely worth reading and contemplating your current strategy!

Great book spotlighting new marketing trends

I've always been a fan of Seth's so I had high expecations for this book. While I don't believe Seth is great at showing new trends, he does a wonderful job framing up the trends or learnings and provides wonderful examples to support them. I work for an advertising/PR agency and have sent copies of Meatball Sundae to all of my clients. Really very great example of new marketing, which as he points out, doesn't work when combined with traditional manufacturing organizations. I'd strongly recommend this book.

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Great current concise review about marketing within the net. As the author stated its pricey for the size of book,

Great current concise review about marketing within the net. The book has some great points, although we will always need meatballs. As the author stated its pricey for the size of book, but for me a concise book to the point and little BS saves me time and money.

reviews: page 1, 2, 3, 4, 5, 6, 7, 8

?Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don?t care, as long as it?s shiny and new.?

Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck!

As traditional marketing fades away, the new tools seem irresistible. But they don?t work as well for boring brands (?meatballs?) that might still be profitable but don?t attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that?s a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion.

Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don?t.

The winners aren?t just annoying start-ups run by three teenagers who never had a real job. You?ll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces ?Will it blend?? videos that demolish golf balls, Coke cans, iPhones, and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube.

Godin doesn?t pretend that it?s easy to get your products, marketing messages, and internal systems in sync. But he?ll convince you that it?s worth the effort.

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