The Bottom is Out of the Tub

books:


	• Damage Control: How to Get the Upper Hand When Your Business Is Under Attack Eric Dezenhall, John Weber Portfolio Trade, 2008 - 240 pages average customer review:based on 13 reviews view larger image
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highly recommended

Excellent Insights

This book contains some very interesting and informative views on crisis handling. Whilst I don't buy into their generalised view of PR professionals (or the thinly veiled self promotion) I would certainly recommend it as a must read for communication professionals.

The Bottom is Out of the Tub

A concise set of thoughts laid down on modern crisis management by two informed participants. While the authors sometimes drift close to self-promotion, it is a worthy book to read by corporate managers and others who may ever face an adverse high-profile media issue.

It is definitely better to read this short book than the standard three-ring binder--usually quite dusty--jammed with a given corporation's formal crisis plan.

For one reader who has had direct experience with such things (the Alar chemical scare involving apples), the key points of advice all ring true.

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Welcome to the 21st Century

Mr. Dezenhall's book should be required reading in every public relations, business and government administration college programs. The concept of what is a 'crisis' has changed substantially in the past 10 years, especially with people communicating problems and/or urging others into action through their Web connections. In the 21st Century, our assumptions of how to deal with management crisis are outdated. Dezenhall's book is essential in helping administrators re-think their strategies.

This book was weak

I was expecting more from this book than I actually got. This book is filled with a lot of possible steps you can take but nothing procedural truly in terms of ways to analyze a situation and make an intelligent decision about how to react to a problem. It offers up a lot of options without telling you how to determine which option you might take in a situation. I wasnt expecting a decision tree. However I was expecting something more procedural and this book did not deliver.

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It is more than PR Book

I like the perspective of the author regarding crisis management. I agree that it is a PR problem but it can not be solved by PR people. This book will give you a strategy to solve many problems in life. You do not have to be a multi-billion-dollar company CEO to implement the knowledge you will receive from this book. If I can re-name this book in my own way, I'd call "Perception Management" because that's exactly what it is all about in my point of view.

Now, the thing I don't like about this book is the cynical attitude of the owner towards public. Pretty much the author set the tone that public complain and public scrutiy always have a financial motive or dark motive behind the movement which I think it is not true. You can sense it by the way he has explained it at the conclusion of the book.

Overall it is a great reading material for any one who is pursuing a skill in Leadership.

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reviews: page 1, 2, 3

Much of the usual advice about damage control and crisis PR is self-serving, self-congratulatory, self-deceiving?and flat-out wrong.

If you?re facing a lawsuit, a sex scandal, a defective product, or allegations of insider trading, most PR experts will tell you to stay positive, show some remorse, and everything will be just fine. But that approach reflects a naïve understanding of conflict, and it won?t help you much during a real crisis.

No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes?and debacles?of modern business, politics, and entertainment.
You?ll discover:
? Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage control, when in fact it has no relevance to the typical corporate crisis.
? Why Audi never fully recovered from driver accusations of ?sudden acceleration??despite evidence that nothing was wrong with their cars.
? What the crises faced by George W. Bush, Jim McGreevey, Sammy Sosa, Lance Armstrong, Martha Stewart, Coca-Cola, and the Catholic Church have in common . . . and what they don?t.

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