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Persuasion: The Art of Getting What You Want
Dave Lakhani

Your Coach Digital, 2008

average customer review:based on 54 reviews
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   highly recommended  highly recommended





The knowledge in this book is dangerous

I finished this fantastic book during a three hour flight across country. It is that good. Dave Lakhani writes in style that draws yyou in and keeps you interested. If it sounds like I am reviewing a fiction title it should, the book reads that well.

I have an extensive persuasion library and this book is in my top three. If you read, studied and applied what is in this book you will amaze yourself with what you can accomplish.

Highly Recommended


Direct, to the point and very effective.

I am overwhelmed by the content of the book and the kind of new thought process I am experiencing. The outlook has changed a lot especially because of the kind of work I am doing (Online Marketing). There were few changes I made immediately, specially adding the word "curious" as I could feel how this would work when applied on me.

There is so much that can be written about the way book can influence your work specially in the field of marketing, but don't forget the difference between Manipulation and Persuasion before you apply the principle in your real life, with friends, families, acquaintances as the principle are effective in these areas as well.

In one sentence, this book has the "the basic principles of survival" that has not been discussed so deeply till now.



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Video Review: Dave Lakhani's Persuasion

Watch Video Here: http://www.amazon.com/review/R5Z16KDSC08AM A two minute review of Dave Lakhani's "Persuasion"Persuasion: The Art of Getting What You Want






Pursuasion and keeping it simple.

5 A.M. & Already Behind

As a physician I see the result of years of trial and error with people trying to get somewhere in their lives by doing the same thing.

Dave Lakahni's book is about common sense and teaches the skills that people need to communicate both verbally and physically. It shows a wonderful understanding of an art that is logical and usable.

Everyone who has barriers should read this book!

Dr. Don Kennedy


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Karla Yee

I love this book and recommend it. It is an easy read, but more importantly the book touches on the basics of persuasion and gives the reader a better understanding of how, where, and what to focus on in order to be persuasive. Truly enjoyable book!


reviews: page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10



Praise for persuasion the art of getting what you want ""Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition."" Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires ""Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!"" Jay Conrad Levinson, ""The Father of Guerrilla Marketing"" and author of the Guerrilla Marketing series of books ""Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate."" Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, Business Growth Masters, and Guerrilla Marketing Meets Karate Master sales programs ""Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy."" Blaine Parker, author of Million-Dollar Mortgage Radio ""Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read."" John Klymshyn, author of Move the Sale Forward


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