Thorough and based upon real experience

books:


	• Best Business Practices for Photographers John Harrington Course Technology PTR, 2006 - 352 pages average customer review:based on 22 reviews view larger image
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highly recommended

Thorough and based upon real experience

There's a lot more to earning a living with your photography than simply creating a great image. John's a successful pro and his advice is very thorough, very professional and based upon actual experience. Highly recommended!

A must for professional photographers

I read John's excellent book on business twice and then met him at the ASMP seminar in LA. This is not a how-to take good photos book rather a how-to negotiate effectively and stay in business and MAKE MONEY!
I have applied all his techniques and can promise it increased my income! I learned to price on usage and value.
Highly recommended to professional photographers and starting out photographers that would like to learn the business side of photography.
Jason
www.wallisphoto.com

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You need this book!

I am always a little suspicious of reviews of books, since so many of them are made by friends of the author, but this book is definitely a "must read" for any photographer that is serious about making it in this business, regardless of what sector you are interested in. It definitely is an eye opener on some subjects, and makes you aware of things you never thought of, on others. Regardless of whether you are a working pro now, or thinking about it, buy this book, period! This book pretty much covers it all from a business standpoint. I'm glad I choose this one over all of the others.

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Very Useful

I am a photographer, and as one, I(at least I think) am great at photography, but terrible on the business side. I provide arbitrary (and some times unecessarily large) discounts, or price some of my services at very low rates.

This book provides very useful information for someone like me. Reminds me that in addition to the "art" aspect, photography is also a business that must be self sustained in order to support me...

Very well written, and inspirational in its own unique way.

No Stone Unturned

If you're looking for a behind-the-scenes view at what it takes to be a truly successful commercial photographer, this book offers about the best picture you're going to get. I don't think John leaves one stone unturned in detailing all the facets of the business. Here is a sampling of some of the topics covered:

- Tactical decision making and serving the overall strategy
- Importance of proper equipment
- Being prepared for the unexpected
- Working with employees, contractors, interns, and apprentices
- Pricing and licensing your work to stay in business
- A real cost-of-doing-business approach with a photography-tailored CODB calculator
- Proper bookkeeping and accounting
- All types of insurance needed, and the importance of a COI (certificate of insurance)
- Everything about legal issues including copyright registration, infringements, and contract breaches
- All types of contracts and negotiations with real-life examples, and when to say "no"
- Why you need an accountant and an attorney, and what to ask them
- Great methods for dealing with slow and non-paying clients
- The power of email and professional writing along with the use of proper signatures
- Great advice on proper storage archiving, redundancy, security, and the importance of backing up both onsite and offsite in this new digital age

John also offers ample recommended reading at the end of each chapter, and sites excellent references from other sources throughout the book. There's no question John has been around the block multiple times in this industry. Some of the stories he tells are invaluable lessons and give real insights into the rapport of the business. The book is also up to date with discussions on the new and various methods of tapping into that extra stock revenue using the latest stock portals such as Digital Railroad and PhotoShelter. Through all of this, John does not lose sight of the importance of the human aspect, covering everything from the proper care and feeding of your clients to ongoing education, networking, charity, and giving back. And in case you are wondering, he explains how it is possible to do what you love and still have time for your loved ones.

In summary, a fantastic book, and one that will have a lasting impact on both your business and your personal life. Thanks John for paying it forward.

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reviews: page 1, 2, 3, 4, 5

A truly successful photographic career means not only financial success, but also personal satisfaction and fulfillment. The goal of Best Business Practices for Photographers is to help you achieve success in each of these areas. This book is not a guide to taking better pictures or selling your photography. Instead, it explains how photographers can meet important business objectives. It covers the focal points of best practices - best practices in interacting with clients, best practices in negotiating contracts and licenses, and best practices in business operations. It provides a roadmap for successfully navigating these - and many other - issues facing photographers today.

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