No Punches Pulled. An All Out Frenzy Of Information...

books:

	• CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to ... Drew Eric Whitman Career Press, 2008 - 208 pages average customer review:based on 17 reviews view larger image
	for more information click here

highly recommended

No Punches Pulled. An All Out Frenzy Of Information...

You cannot go wrong with this book.

Whitman is entertaining, informative, and honest. He has a very no b.s. way of writing, making sure to drive every point home. He doesn't leave it to your guessing to understanding what he is trying to say.

I was very pleasantly surprised. Having never heard of him before and seeing that the book was particularly thick, I was concerned. That is, until I sat down and started reading. From that point on, my eyes were glued to each page.

My copy is dog eared and highlighted. The binding is bent and the cover is curved.

Drew's checklist, his guide to writing copy, his views on marketing, on creativity... Amazing. And he doesn't just tell you "hey, this works..." He tells you WHY it works. Everything is backed up by hard facts and scientific research.

Definitely worth the money many times over.

for more information click here

I know this stuff works

After reading CA$HVERTISING and being blown away by all the great information, I came here to write a glowing testimonial. But I see from all of the 5-Star reviews that others have said what I'm thinking and have done it more eloquently. So let me put a different slant on it.

My company has used Drew for our marketing for over 5 years. I've tested his stuff against some of the best in the business. He almost always wins! Simply... what Drew writes in his book is what he practices everyday. AND IT WORKS!

for more information click here

Savvy insider's guide to advertising

Selling is a basic human interaction. Yet, most professionals in advertising and related fields understand very little about what actually drives people to buy. In this short, punchy book, Drew Eric Whitman lifts the shroud of mystery surrounding consumer behavior by explaining some fundamental psychological principles. His well-researched pointers will help you create ads that appeal to customers' deepest desires and impulses. Although Whitman's advice is applicable to all modes of advertising, he focuses on print advertising; thus, some readers might wish for more insights on Web copy or broadcasting. Still, getAbstract strongly recommends Whitman's compelling delivery of crucial advertising advice.

for more information click here

This is an Instant classic Great job Ad surgeon

This book is a classic, written in a direct manner. No filler just a great layout with great ideas.

Highly recommend you have given the small business owner ad agency tactics that I can't wait to start using

All Because of THIS Book....

Plain and simple; all because of this book, I have made a LOT more money. Need I say more?

reviews: page 1, 2, 3, 4

FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you-and millions like you-to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising?

Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell.

In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 25+ years in the ad business, including:

*60% of people read only your headline and what to do about it
*Captions under photos get 200% greater readership than non-headline copy
*Ads with sale prices draw 20% more attention
* To double your ad's attention-getting value, you must enlarge it 400%
*Four-color ads are up to 45% more effective than black and white
*Prices ending in "95" are less effective than those ending in "99"
*The psychology of size... page positioning... typefaces... pricing...social proof... and color
*How to make people believe what you say
*How to persuade people to respond
*Effective tricks for writing psychologically potent headlines
*What mistakes to avoid at all costs
*What you should always/never do in your ads
*Expert formulas, guidance, tips and strategies
*And much more.

for more information click here

hot