Value Acceleration: Fantastic Read on Sales/Marketing

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	• Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage Mitchell Gooze, Ralph Mroz Elevate, 2007 - 176 pages average customer review:based on 8 reviews view larger image
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highly recommended

The next big thing in management

This fairly short book (164 pages) give us something we haven't seen in quite a while: A brand new, groundbreaking idea. Until now, almost every book or article on marketing was really about advertising or some form of promotion. We've wasted a lot of energy during the last 20 years trying to get genuine marketing improvements in our businesses from this very shallow well. This book points out that marketing is 1) really the only non-outsourceable thing that our firms do, and 2) the only thing we don't currently understand very well. It next corrects that lack of understanding with a clear, complete model of marketing--one that connects with most of the other functions of our companies. This book then introduces us to the ways that we can manage this critical function with already well-understood tools. It is a whole new way to look at not just marketing but our entire business. I predict that the ideas presented in this book will be the next big thing in management.

The reason that the book is fairly short is that it does not follow the same mindless formula that every business book published in the last 25 years seems to have. That is, it does not take 300 pages to explain what can be explained in half that, and it does not endlessly repeat the same things over and over, in slightly different but completely transparent ways. In other words, it respects our intelligence and our time. I wish there were more like it.

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Value Acceleration: Fantastic Read on Sales/Marketing

If you're interested in lean process, how to successfully link marketing and sales activity for an amazing outcome then this is the book for you. The chapter on "Eliminating Your Wasted Effort" is worth the whole price of the book. For every corporate CMO, CEO, VP of Sales - this book is a must read.

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An Eye Opener

This book opens your eyes to what companies need to do to be competitive in the highly competitive economy in which we exist. It provides breakthrough thinking in how to leverage marketing and sales activities. I highly recommend it to anyone responsible for managing marketing or sales within a company, or anyone who aspires to do so.
Steve Waterhouse
Consultant & Author of "The Team Selling Solution"

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Breakthrough

This book provides a clear rationale and perspective regarding the key issue confronting all organizations today, and that is the effective use of their marketing and sales resources. The authors make effective use of providing an effective context and examples. It is a straight forward and understandable approach to leveraging resources that account for some 30 to 50 percent of corporate costs. A must read for C level executives and all marketing and sales executives.

Great book!

It's not often when a book comes along and hits the often disparate marketing and sales models right in the face. Value Acceleration does just that. It gives you an actionable plan to truly ensure long-term advantages over your competition. The authors cite Peter Drucker and his quote, "Marketing is the company and all else are costs" and reveals how a company can have a firm and competitive marketing/sales process model in place. I particularly liked the authors' focus and understanding that indeed "marketing is the one thing that can't be outsourced."

If you're ready to have a real breakthrough in sales and marketing - this is the only book you'll need to read this year.

Rebecca Morgan, CSP, CMC
Author of "Calming Upset Customers," and "Professional Selling: Practical Secrets for Successful Sales"

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reviews: page 1, 2

'Value Acceleration' teaches top level executives how to leverage 20th century accomplishments into 21st century competitive advantage. This book shows where the source of competitive advantage now lies, and how you can achieve it in your company. 'Value Acceleration' reveals the ideas that now underline competitive advantage, and how to use them to your advantage. This book discusses three central ideas: The crucial need for process management in marketing; The first comprehensive, over-arching, and hierarchical process model of the entire marketing function; Specific and time-proven principles by which your marketing process is best managed for effectiveness and efficiency.

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