book: Inside Spin: The Dark Underbelly of the PR Industry

books:


	• Inside Spin: The Dark Underbelly of the PR Industry Bob Burton Allen & Unwin Academic, 2008 - 324 pages view larger image
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Lifting the lid on a billion-dollar industry, this is a critical exposé of the tactics used by public-relations companies to court journalists, attack corporate competitors, and influence positions. Going beyond a single incident, it looks at the overall role of the giants in the PR industry and includes case studies to illuminate how the public receives their information, and who exactly is in control of it.