Learn New Techniques or Refresh Old Ones

books:


	• Successful Cold Call Selling Lee Boyan Greatapes, 1992 - 6 pages average customer review:based on 8 reviews
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highly recommended

Selling Tools

Successful Cold Call Selling: Over 100 New Ideas, Scripts, and Examples From the Nation's Foremost Sales Trainer

We used this book as a learning tool for an organized book club at work. Each week we discussed two chapters in-depth. While it was not perfectly attuned to our business and/or process, it had quite a few tips for better selling.

Learn New Techniques or Refresh Old Ones

This is an incredible book, both for learning about sales and for brushing up on old techniques. It is much more than the title suggests. It gives suggestions on how to find sales opportunities and gives techniques for capitalizing on those opportunities. This book was recommended to my by my boss, and it has helped me to become the top salesman in my region. My boss, who has been in sales for 20 years, still reads through it every now and then to keep his skills sharp. I highly recommend this book to anyone is sales, newbie or vet!

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In the spirit of learning

Boyan's book really follows through with the idea that it's not about you it's about them(the potential customer). He really focuses on looking for benefits and presenting these benefits to the client. This idea of helping other's to see potential in ideas they hadn't thought of before is really where the heart of this book is at. The only reason it's not five stars for me is that it seems a bit lengthy and repeditive in a couple of spots, but beyond that two thumbs up. :)

reviews: page 1, 2

A 6 volume audio cassette program based on the popular book Successful Cold Call Selling, published by Amacom, the book publishing division of the American Management Association. Making unsolicited calls to strangers is a frightening thought to many; few do it well. This program will help you to quickly gain confidence and skills when approaching new prospects either by phone or in person.

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