Fantastic mini-course on developing service related loyalty

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	• Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming ... Jeffrey Gitomer Bard Press, 1998 - 256 pages average customer review:based on 75 reviews view larger image
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highly recommended

A jazzy review of ways to win customers' loyalty

Sales books should be a separate genre. They are meant to be easily read, inspirational, rhetorical and instructional. The more qualified the salesperson-author, the more authoritative the advice. This one has all these qualities, plus author-salesman Jeffrey Gitomer has displayed his counsel like a visual party. Almost every page boasts a new typeface and layout. Some pages look like poems. On other pages, he makes suggestions he calls "self tests," "scorecards" and "reality checks," while on others he provides questionnaires. This is deliberately more of a jazzy series of lists than a narrative outlining a new approach. Still, we endorse its solid common wisdom: To engender customer loyalty, treat people as you would want to be treated.

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the best service

the book is a roadmap to better understand the importance of the customer loyalty and how get it.
It is simple and useful for real life. it is a must for service organizations

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For *anyone* who is in a "people business"

If you have to deal with other human beings on a daily basis, this book is for you. Of course, it is aimed primarily at companies that are involved in sales and have "customers" but any occupation that involves helping other people would benefit from a read of this book. It's fun to read. It's entertaining. It's informative. I really loved this book.

Fantastic mini-course on developing service related loyalty

Jeff has done it again!
He has a habit of writing books that go beyound common sense and deal with content applicable to all types of businesses.
This book is of course no exception and should be considered a must read for managers and salesmen and all types of professionals who value having an extraordinary relationship with their customers, clients, guests and patients. (an extraordinary relationship usually translates into an extraordinary income!!!!)

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Interesting Read

This book takes what we apply at Ormond Computer Company and brings it to the next level of Customer Service.

The book entices you take a hard look at how you and your company approach the current service level and tempts you to re-analyze where you want your company to be in the eyes of your clients.

It is a relatively easy read and very humerous at times while keeping the subject matter serious...it will make you think about your approach to customer service.

reviews: page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Nationally syndicated columnist and sales trainer, Jeffrey Gitomer shows you how to convert satisfied customers into loyal customers.

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